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March.23.2011 FROM CLUBINDUSTRY.COM
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Life Fitness Introduces Several Equipment Upgrades
Precor’s New Cardio Line Features Console Changes
Star Trac Reaches International Club Agreement
Fitness Anywhere Changes Name to TRX
SportsArt Adds to Its Green Equipment Lines
Cybex Releases New Treadmill
Tax Exempt Issues Discussed at IHRSA
University Outdoor Recreation Programs Rising in Popularity
Smart Design: Getting the Most Out of Your Health Club Designer
Step by Step: Drive Quality Traffic to Your Club by Adopting a Town
Augie’s Quest Keeps Rolling Along
Catching Up with Leaders from Gold’s, 24 Hour at IHRSA
Get Rid of Sales Commissions if You Want More Sales
Group Ex Heats Up IHRSA Show
San Francisco Kroc Offers Community More than a Place to Keep Fit
IHRSA Show Mish Mash
Facility News
Supplier News


News
Life Fitness Introduces Several Equipment Upgrades
The past and the future took center stage at the Life Fitness booth at the International Health, Racquet and Sportsclub Association trade show last week in San Francisco. The company launched several fitness equipment upgrades while also celebrating its original Lifecycle and the man who popularized that product.
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Precor’s New Cardio Line Features Console Changes
Precor launched an upgraded version of its Experience Series cardio equipment that features three console options—the P80, P30 and P20.
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Star Trac Reaches International Club Agreement
Star Trac made its presence felt last week at the International Health, Racquet and Sportsclub Association show in San Francisco with a front-and-center booth location as well as three big announcements.
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Fitness Anywhere Changes Name to TRX
Fitness Anywhere, the San Francisco-based company that produces the TRX Suspension Trainer, will now be known as TRX.
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SportsArt Adds to Its Green Equipment Lines
SportsArt Fitness added to its reputation for offering green products by launching its Green System at the International Health, Racquet and Sportsclub Association (IHRSA) show last week in San Francisco.
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Cybex Releases New Treadmill
Cybex International Inc., Medway, MA, released a new treadmill, the 770T, last week.
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Tax Exempt Issues Discussed at IHRSA
For for-profit fitness facilities, now is a better time to take on the tax-exempt status of nonprofits than perhaps at anytime in the past, says Helen Durkin, executive vice president of public policy for the International Health, Racquet and Sportsclub Association (IHRSA), the trade association for for-profit health clubs.
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University Outdoor Recreation Programs Rising in Popularity
Almost half of college campuses now offer an outdoor adventure program, and that number is rising along with students’ growing awareness of the environment and an increased interest in fitness activities that benefit the mind as well as the body.
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Smart Design: Getting the Most Out of Your Health Club Designer
Much has been published about club design, but little has been written about club designers. Hervey Lavoie shows how to get the best results from designers.
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Step by Step: Drive Quality Traffic to Your Club by Adopting a Town
Traditional marketing efforts—lead boxes, pamphlets, door hangers, windshield flyers, corporate memberships, chamber of commerce networking—can help you reach out to your target community. Tony Santomauro says clubs can be doing so much more than this in your target markets.
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From the Blog
Augie’s Quest Keeps Rolling Along
The sixth installment of the Bash for Augie's Quest last Friday at the Marriott in downtown San Francisco was full of fun, joy and emotion. It’s hard to believe that in a few days, Augie Nieto and his wife, Lynne, will celebrate—yes, celebrate, in their view—Augie’s diagnosis six years ago of ALS, or Lou Gehrig’s disease.
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Catching Up with Leaders from Gold’s, 24 Hour at IHRSA
Several club CEOs milled about in and around the IHRSA show last week, and whether it was for a minute or an hour, I was fortunate enough to talk to a few of them.
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Get Rid of Sales Commissions if You Want More Sales
The commission-based sales model may be a thing of the past. That may be difficult for you to accept, since the majority of fitness facility operators have set up their clubs based on the idea that monetary rewards will motivate your sales people to motivate prospects to join your club.
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Group Ex Heats Up IHRSA Show
I didn’t spot any green beer or “Kiss Me I’m Irish” pins, but there was definitely a party going on St. Patrick’s Day night at the San Francisco Marriott.
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San Francisco Kroc Offers Community More than a Place to Keep Fit
This week, the CI team is attending the IHRSA show in San Francisco—home of the first Kroc center to be built with the posthumous endowment left to the Salvation Army by Joan Kroc, wife of McDonald’s founder Ray Kroc—so I decided to take advantage of the opportunity and visit the facility.
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IHRSA Show Mish Mash
Just some random happenings at the IHRSA show.
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In Brief
Facility News
  • Town Sports International, New York, is working to raise money for relief in Japan since the earthquake and tsunami. Clubs throughout New York, Boston, Washington, DC, and Philadelphia will be donating new members’ entire joining fee of $25 to the American Red Cross.
  • Supplier News
  • LeMond Fitness, Woodinville, WA, has appointed Mark Handfelt as its new president, CEO and director. Handfelt was an outside consultant for many years, working with the founders of the company. The company has also announced that Bernie Boglioli will be the new senior vice president for business development. Tim Kilgallon, president of Alere Wellbeing, a division of Alere Inc., has joined the staff board of directors.
  • ABC Financial Services, Little Rock, AR, announced new upgrades to its billing software, DataTrak. The new features include automated e-mail, electronic agreement entry, wallet software, kiosks, locker management, dashboards and an appointment monitoring service called MYiCLUBonline.
  • Equipment manufacturer BH Fitness, Foothill Ranch, CA, announced a new partnership with triathlete Angela Naeth. The endorsement will last two years until the end of the 2012 racing season. “I want to train on equipment that I was comfortable with and that would withstand even my most challenging workouts. BH Bike and BH Fitness products meet those requirements and exceed my expectations,” Naeth says.
  • Motionsoft, Silver Spring, MD, has named Brian O’Leary its new vice president of enterprise sales. O’Leary is a former Gold’s Gym owner and has 25 years of experience selling software in the industry. “His expertise in the active lifestyle market and understanding of forward-thinking technology will ensure we continue to deliver cutting-edge software and billing solutions to premium brands throughout our industry,” Motionsoft’s chief executive officer, Al Noshirvani, said of O’Leary.
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