Newsbeat Newsbeat
December.14.2011 FROM CLUBINDUSTRY.COM
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Youth Performance Training Offers Revenue Possibilities for Health Club Operators
HealthFitness Adds 27 Clients, 500 Employees in 2011
Netpulse Acquires Virtual Active
Technogym Introduces Vario Cross Trainer
LeMond Fitness and Med-Fit/Nautilus Launch Partnership
Proper Sales Training for Health Club Service Staff Requires Five Elements
Step by Step: Cancellation Policies Can Make or Break Your Club's Personal Training Business
Video: Think Outside the Box
'Illustrating' the Importance of Exercise to Members
Is There a Young Don Shula in Our Industry?
Facility News
Supplier News
Online Story Comments


News
Youth Performance Training Offers Revenue Possibilities for Health Club Operators
Even though obesity numbers in children—20 percent of 6- to 11-year-olds are obese while 18 percent of 12- to 19-year-olds are obese—would indicate a revenue opportunity in serving this market, some club operators are experiencing revenue growth by catering to a different segment of America's youth.
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HealthFitness Adds 27 Clients, 500 Employees in 2011
HealthFitness added 27 clients in 2011, the Minneapolis-based provider of health, fitness and condition management programs announced. To service those new clients, HealthFitness added 500 employees, bringing its employee total to 5,000.
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Netpulse Acquires Virtual Active
Netpulse Inc., which provides personalized interactive media for fitness centers, has acquired Virtual Active, a media company that produces exercise-focused, virtual reality products, the two San Francisco-based companies announced today.
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Technogym Introduces Vario Cross Trainer
Technogym, Gambettola, Italy, introduced the Vario cross trainer at the Athletic Business conference earlier this month. Technogym has sold the Vario overseas for three years but is just now introducing it in the United States.
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LeMond Fitness and Med-Fit/Nautilus Launch Partnership
LeMond Fitness Inc., Woodinville, WA, and Med-Fit Systems Inc., owner of the Nautilus commercial brand, have entered into a sales, marketing and product development agreement.
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Proper Sales Training for Health Club Service Staff Requires Five Elements
Amanda Harris shares the five essential elements you need to train your service providers to sell their services.
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Step by Step: Cancellation Policies Can Make or Break Your Club's Personal Training Business
Sherri McMillan shares why a written and well-communicated cancellation policy is vital for a successful personal training department and how to put one in place.
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Video: Think Outside the Box
Michael Scott Scudder talks about how to get your staff and yourself to start thinking outside the box when it comes to growing your fitness facility's revenue.
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From the Blog
'Illustrating' the Importance of Exercise to Members
I recently received a link to an entertaining and informative video that I thought I'd pass along to each of you for possible inclusion on your websites or Facebook pages.
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Is There a Young Don Shula in Our Industry?
The recent firing of Miami Dolphins coach Tony Sparano is related in some respect to one of the club companies in our industry, since Dolphins owner Stephen Ross is the CEO and founder of The Related Companies, the real estate development company that is the parent company of Equinox.
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In Brief
Facility News
  • Life Time Fitness, Chanhassen, MN, announced that its newest club will open next spring in Tulsa, OK. Life Time Fitness South Tulsa will be a two-story, 112,000-square-foot facility that will feature group exercise, Pilates and LifePower yoga studios, a state-of-the-art cycle theater, a mixed martial arts room and more than 400 pieces of cardio and resistance training equipment. The club also will have both indoor and outdoor aquatics centers. "We are excited to bring our unique, family-oriented healthy way of life destination to the Tulsa community," Jeff Zwiefel, executive vice president and chief of operations for Life Time, said in a statement.
  • 24 Hour Fitness, San Ramon, CA, held a ribbon-cutting ceremony today for its new club in Paramus, NJ. The 24 Hour Fitness Paramus East Super-Sport club is 61,000 square feet and includes a variety of amenities, including state-of-the-art equipment, a functional training area, a full-sized basketball court, racquetball courts and an indoor pool. Paramus Mayor Richard LaBarbiera proclaimed today Healthy Paramus Day.
  • XSport Fitness has been named the 2012 Torch Award Honorable Mention, Category II recipient by the Better Business Bureau serving Chicago and Northern Illinois, the Chicago-based company announced. The award spotlights companies that exemplify ethical business practices. XSport Fitness is the first fitness center in the region to be awarded this honor. "Our motto at XSport Fitness is 'We're all about you,' and this award shows us that we are meeting the high expectation we have set for ourselves," says Kelly Cartwright, director of customer experience at XSport Fitness. "We are so honored to be acknowledged for our efforts by our customers and the Better Business Bureau and to forge a positive impression for the fitness category." XSport Fitness has implemented best practices in customer care that ensure that members' concerns are identified, assessed and addressed within a short period of time, Cartwright says.
  • The University of Colorado's rec center is undergoing a $63.5 million remodel that will increase the facility's space by nearly 30 percent. The renovation will double the spaces for the strength and conditioning, weight training and cardiovascular fitness training areas. It also will double the multipurpose group fitness studio space. Two existing gyms will get new wood floors. An aquatics facility and state-of-the-art climbing gym will be added. The remodel, which was approved by the student body and the Board of Regents, will be funded through bonds repaid over 25 years by a student-fee increase that will begin in fall 2013.
  • The Sports Club/LA and Reebok Sports Club/NY, owned and operated by Millennium Partners Sports Club Management LLC, Boston, recently announced an exclusive partnership with Aspen/Snowmass, a premier ski resort operating on four mountains in the Aspen/Snowmass area of Colorado. The partnership will continue through 2012.
  • RetroFitness, Colts Neck, NJ, opened an 11,000-square-foot club on Dec. 2 in Tenafly, NJ, and a 13,000-square-foot club on Dec. 5 in East Meadow, NY.

  • Supplier News
  • Life Fitness, Schiller Park, IL, has announced its new service parts website, www.lifefitness.com/parts, which will allow customers to order parts and request service online. The new website will provide customers with the exact parts list, based on the product serial number, and item diagrams that include parts images. A customer's complete service order history also can be found on the website, whether the previous order had been placed by phone or online. Customers can leverage their existing payment terms to order parts online and request technician visits under warranty. "This new parts website will give our customers direct access into their account so they can view their order history, their warranty information, and even manage orders for multiple facilities under one account," Life Fitness President Chris Clawson said in a statement.
  • The Ab Coaster Co., Chester, NJ, has announced its sponsorship of Augie's Quest, the Muscular Dystrophy Association's research initiative led by Life Fitness founder Augie Nieto that is dedicated to finding a cure for amyotrophic lateral sclerosis (ALS), or Lou Gehrig's disease. The Ab Coaster Co. has created the limited edition Augie's Quest Ab Coaster that is designed with the Augie's Quest logo and color scheme. The company will donate $100 for every unit sold. "The Ab Coaster is one of the most innovative products on the market, one which I believe every club would benefit from owning," Nieto said in a statement.
  • MYE, Stevenson Ranch, CA, recently introduced the MYE Club TV Digital Input Transmitter. The transmitter features a digital audio input jack to connect all new digital audio TVs that eliminates the need for expensive digital converters, according to MYE President Tony Garcia.
  • GeoPalz, Boulder, CO, has donated more than 1,200 pedometers to the YMCA of Greater St. Louis for use in GeoPalz's active game program, where participants win free outdoor toys, sports equipment and activity-based products for tracking their steps. The YMCA will distribute the pedometers to participants in the association's youth Urban Core programs, which offer activities to children in underserved areas in St. Louis, MO, to keep them off the streets. GeoPalz's active online gaming program and the pedometers will help support YMCA's focus on healthy living, youth development and social responsibility. The pedometers, which can be worn on the shoe or on the hip, are specifically designed for children 5 and older.
  • As part of its webinar series, The Business of Our Business, Motionsoft, Rockville, MD, presented today the second part of its "How to Create Sales Scripts for Your Staff" webinar. Consultant Karen Woodard-Chavez, president of Premium Performance Training, led the webinar, which is still available to be viewed online.
  • W.I.T.S. courses are now available for credit in 800 additional colleges and universities. The educational organization for personal trainers now teaches live and blended courses at 1,100 sites in the United States and Canada, according to Jay Del Vecchio, president and CEO of W.I.T.S., Virginia Beach, VA. Completion of the organization's personal trainer course gives trainers three college credits. W.I.T.S. offers live courses that are now nine weeks long. For trainers in more rural areas, the organization also offers blended courses that involve an online lecture and a hands-on practical lab that culminates with a one-on-one case scenario for skill competency in five areas: assessments, warm-up, stretching, upper-body exercise and lower-body exercise.

  • Industry Buzz
    We appreciate readers' comments and discussions on our Facebook, Twitter and LinkedIn pages and online stories. Take a look at what people in the fitness business community are saying and join the conversation.
    Online Story Comments
    Bally, LA Fitness Complete Sale of 171 Clubs

    171 clubs for 153 million is a joke. So obvious it's a fire sale. …

    Acquisition Activity for Commercial Health Clubs Abounds throughout Industry

    More activity is likely next year as 24 hour fitness is evaluating an exit and other larger regional chains do as well. …

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