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March.21.2012 FROM CLUBINDUSTRY.COM
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ADA Compliance Deadline for Pools Extended
Andre Agassi Launches New Equipment Line with Longtime Trainer Gil Reyes
IHRSA Hands Out Four Awards at Conference
JCCs and Jared Foundation Partner Up Against Childhood Obesity
NIRSA to Host 2012 Annual Conference and Trade Show in Tampa
Sublicensing Technology to Competitors Offers Risks and Rewards for Fitness Equipment Manufacturers
Other Businesses Offer Great Design Inspiration for Health Clubs
Bash for Augie's Quest Outdoes Itself Again
Joining Forces Network Hits Close to Home for General Manager
Get Members to Believe What You Believe, Simon Says
Guy Kawasaki 'Enchants' IHRSA Audience
Not-So-Crazy Ideas from Three Brands
IHRSA Shares Encouraging Numbers at Annual Meeting
Facility News
Supplier News
LinkedIn Comments


News
ADA Compliance Deadline for Pools Extended
The deadline to comply with the new Americans with Disabilities Act (ADA) requirements for pools has been extended by 60 days to May 15, the Department of Justice (DOJ) announced on Thursday, the day of the original deadline.
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Andre Agassi Launches New Equipment Line with Longtime Trainer Gil Reyes
After an illustrious career that resulted in eight Grand Slam tennis titles, an Olympic gold medal and a place in the International Tennis Hall of Fame, Andre Agassi is giving back. And he's giving back to the fitness industry.
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IHRSA Hands Out Four Awards at Conference
The International Health, Racquet and Sportsclub Association (IHRSA) gave awards to three individuals and one vendor at its conference and trade show last week in Los Angeles.
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JCCs and Jared Foundation Partner Up Against Childhood Obesity
Jared Fogle, Subway spokesperson, has joined the Jewish Community Centers of North America's (JCCA) movement to fight childhood obesity.
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NIRSA to Host 2012 Annual Conference and Trade Show in Tampa
The National Intramural-Recreational Sports Association (NIRSA) is heating up its annual conference under the Florida sun from March 27-30 at the Tampa Convention Center.
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Sublicensing Technology to Competitors Offers Risks and Rewards for Fitness Equipment Manufacturers
Sublicensing technology from one equipment manufacturer to another is nothing new in the fitness industry. However, it is not something that many manufacturers want to admit they do—at least when they are the ones sublicensing the technology from a competitor.
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Other Businesses Offer Great Design Inspiration for Health Clubs
If you are planning to open a new club or renovate an existing one, you likely are thinking about design and how to make your facility impressive, memorable and inviting. Bruce Carter shares ideas on where to look for inspiration.
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From the Blog
Bash for Augie's Quest Outdoes Itself Again
The seventh annual Bash for Augie's Quest, hosted by Augie and Lynne Nieto, raised more than $1.6 million last Friday night, eclipsing last year's total of $1.3 million.
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Joining Forces Network Hits Close to Home for General Manager
Two members of the President's Council on Fitness, Sports and Nutrition sat down with the general manager at Sports Fitness & Fun, Florida, NY, and the American Council on Exercise (ACE) president and CEO to discuss Joining Forces, an initiative started by the White House to help members of the military and their families in various ways.
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Get Members to Believe What You Believe, Simon Says
Simon Sinek, author of "Start with Why: How Great Leaders Inspire Everyone to Take Action," tailored his presentation to the fitness club audience better than any speaker I can recall at an industry trade show.
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Guy Kawasaki 'Enchants' IHRSA Audience
Being enchanting may never have been a goal in your life, but Guy Kawasaki's keynote address on Friday at the International Health, Racquet and Sportsclub Association conference and trade show in Los Angeles sure makes the idea of being enchanting, well, a bit enchanting.
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Not-So-Crazy Ideas from Three Brands
What can health club operators learn from a bank, a hotel and a technology company? How to differentiate by offering more than your customers expect, according to William Taylor, speaker and author of "Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry and Challenge Yourself."
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IHRSA Shares Encouraging Numbers at Annual Meeting
At the International Health, Racquet and Sportsclub Association (IHRSA) conference last week in Los Angeles, IHRSA shared some interesting numbers that seem to show growth in the fitness industry.
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In Brief
Facility News
  • Town Sports International (TSI), New York, launched its Train Like a Tribute workout this week, a workout that is inspired by the novel and movie "The Hunger Games," which will open in theaters on Friday. The cardio and weight-infused exercises, including Katniss Kickbacks, Sprint to the Cornucopia and Peeta Presses, allow class-goers to channel lead characters Katniss Everdeen and Peeta Melark with archery skills and powerful strength moves. The 50-minute class, designed by former Marine Eric Salvador, one of the creators of TSI's new Ultimate Fitness Experience, will be offered free to both members and nonmembers into April.
  • Crunch, New York, is opening a new franchise club in the Seattle suburb of Bellevue, WA, this spring. The 18,000-square-foot club will be located in the Crossroads Shopping Mall. It will be the 14th Crunch franchise club to open worldwide and the ninth in the United States. Co-owners Pat Cooney and Vittorio Favati plan to open more than 10 Crunch clubs in the greater Puget Sound area over the next five years.
  • Charter Fitness, Chicago, is opening its newest club in Willowbrook, IL. The 18,000-square-foot club includes more than 90 pieces of cardio equipment, a private personal training studio and a large free-weight area. The club will serve Darien, Westmont, Burr Ridge, Hinsdale, Downers Grove and the surrounding area.
  • The Ascente Group, franchisers of Orangetheory Fitness, will expand the franchise internationally, beginning with Canada in 2012. Orangetheory is a heart-rate-monitored interval fitness concept. "This is just the beginning of our international expansion, as we're currently looking for additional targets, including South America, Europe, Asia," said Terry Blachek, partner at Orangetheory Fitness. "We've had interest from Australia and the UK already." David Hardy, president of Franvest Capital Partners, has secured the rights to Orangetheory Fitness in Canada. Franvest Capital Partners currently is invested in International Fitness Holdings Inc., which operates 23 clubs in Alberta under the World Health and Spa Lady brands. Hardy also is president of the Fitness Industry Council of Canada, which represents thousands of fitness clubs. Initial plans include developing Orangetheory Fitness franchises in Alberta and Ontario, Canada.
  • Supplier News
  • Mad Dogg Athletics Inc., Venice, CA, has formed a strategic alliance with CrossCore Inc., Duarte, CA, in which Mad Dogg will help CrossCore design, manufacture and distribute its patented rotational bodyweight training products, according to John Baudhuin, CEO of Mad Dogg. "We're working with the CrossCore team to develop the training programs and infrastructure necessary to take the concept to the next level," Baudhuin said. "We have a worldwide training network that is well-suited to combining equipment and programs that add tremendous value to our customers versus the commodity players that simply focus on selling products. Our goal is to help CrossCore achieve much of what we've done with our Spinning program by combining great products with great education and support."
  • Last Friday at the Bash for Augie's Quest at the JW Marriott in Los Angeles, the Ab Coaster Co., Chester, NJ, donated $10,000 to Augie's Quest, the Muscular Dystrophy Association's amyotrophic lateral sclerosis (ALS) research initiative led by Augie Nieto, who has ALS. The Ab Coaster Co. raised the money as part of its Coast for the Quest campaign that included donating $100 from every sale of its limited edition Augie's Quest Ab Coaster. The Coast for the Quest campaign, which began in January, also featured Ab Coaster Challenges at participating health clubs. The $10,000 was just part of the $1.6 million raised at the event by fitness industry vendors and health clubs.
  • Star Trac, Irvine, CA, launched eight new active lifestyle photographs last week at the International Health, Racquet and Sportsclub Association show in Los Angeles. The photo series features not only professional athletes but also ordinary people testing their personal fitness limits. Some of the featured athletes include Mixed Martial Arts fighter Joe Duarte, professional golfer Maiya Tanaka and roller derby sensation Bo Toxic. Star Trac will offer the images to fitness facilities as part of a larger campaign to inspire the inner hero in their members and create a sense of community in each individual location. Star Trac's Inner Hero marketing program will be available April 1.
  • Med-Fit Systems Inc., the Fallbrook, CA-based manufacturer of Nautilus commercial fitness and SportKAT balance assessment products, announced the launch of its new website, www.nautiluscommercial.com. Included in the redesign is information on Nautilus strength, cardio and LeMond Fitness products. A page has been added for the new K2 vertical climber and for Quickfit, the new Apple app by Nautilus commercial. The resources section includes spec sheets, manuals, warranty information and a Nautilus gym planner.
  • Muscle Up Marketing has launched a rewards program for its clients that allows them to earn points for every dollar spent towards marketing their health club. Rewards include $250 gift cards, electronics (such as iPods, cameras and laptops), gym equipment and Super Bowl tickets. Clients are automatically enrolled into the Muscle Up Rewards Program without a fee. Reward points do not expire, as long as clients order something once per year. Points are earned for every dollar spent with no limit on the points a client can earn.
  • The Maryland Athletic and Wellness Center (the MAC), Timonium, MD, has selected Spectrum NG by CSI Software, Houston, as its new club management software, CSI announced. "We've been looking for an all-inclusive solution to our club management software needs," says Tim Rhode of the MAC. "Something that enables all of our standard and unique business practices, including online interaction with our prospects and customers, in a seamless integrated program. After careful consideration, we believe we've found that with Spectrum NG." By choosing CSI Software, the MAC will be able to consolidate a number of disparate systems into one. Implementation is scheduled for the summer. The MAC is No. 58 on Club Industry's Top 100 Clubs list and operates three clubs in the Baltimore area.
  • Industry Buzz
    We appreciate readers' comments and discussions on our Facebook, Twitter and LinkedIn pages and online stories. Take a look at what people in the fitness business community are saying and join the conversation.
    LinkedIn Comments
    Share your thoughts on some of the trends you saw at the IHRSA show last week. What did you see in programming and products that you found interesting?

    Overall I thought that it was a good show and better attended than last year. The financial panel had mostly positive comments and discussed strengthening trends in our industry…

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