June.06.2012 FROM CLUBINDUSTRY.COM
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Mixed Martial Arts, Boxing Offer a New Business Opportunity
Gold's Gym Group Focuses on MMA Striking Classes for Additional Revenue
Bonita Springs YMCA Grand Opening Nets 796 Members
Study Suggests a Long Commute May Negatively Impact Your Health
Recreation Fee Deters Students at Ball State University
Encourage Your Health Club's Staff to Interact with Your Members
Five Reasons Fitness Facility Operators Should Hire a Cleaning Professional
Content Marketing: The Why, How and What for Wellness Businesses
Coalition to Increase City's Fitness Ranking Seems More Sincere
Facility News
Supplier News
Online Story Comments
LinkedIn Discussions


News
Mixed Martial Arts, Boxing Offer a New Business Opportunity
The transformation of boxing, kickboxing and mixed martial arts (MMA) studio members into franchisees is creating a stir in the rest of the fitness business, causing some traditional fitness facilities to look more seriously at offering this type of programming.
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Gold's Gym Group Focuses on MMA Striking Classes for Additional Revenue
When Bill Lia tried offering traditional boxing programs at his four Gold's Gyms in the Albany, NY, area, the programs did not measure up to his expectations for a group training business. But a new MMA circuit program is stirring up revenue.
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Bonita Springs YMCA Grand Opening Nets 796 Members
The grand opening of the 24,000-square-foot Bonita Springs (FL) YMCA almost a year after its controversial closing drew more than 1,000 people and resulted in 300 membership units sold, which equates to 796 members.
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Study Suggests a Long Commute May Negatively Impact Your Health
A recent study suggests that there is a connection between long commutes and decreased exercise time.
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Recreation Fee Deters Students at Ball State University
The new Student Recreation and Wellness Center at Ball State University, Muncie, IN, is seeing less traffic this summer because students who must pay a $90 fee to use it are instead using the older Ball Gymnasium. The older facility does not require a fee because it is already completely funded.
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Encourage Your Health Club's Staff to Interact with Your Members
Most health club leaders understand that engaging members by connecting on a personal or emotional level will positively affect member retention. Train your team to cultivate relationships with members by encouraging team members to move, interact and approach people as they supervise the fitness floor, Christine Thalwitz writes.
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Five Reasons Fitness Facility Operators Should Hire a Cleaning Professional
As clubs take on new members, they may be inundated with demands to maintain a cleaner environment. If a gym owner offers both professional cleaning and hourly in-house cleaning, it speaks volumes about how important the members are to the club as well as the club's overall business practice, David Russell writes.
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Content Marketing: The Why, How and What for Wellness Businesses
Leslie Nolen examines how content marketing works and where it fits into your wellness business marketing strategy.
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From the Blog
Coalition to Increase City's Fitness Ranking Seems More Sincere
More than 40 Indianapolis-area organizations and businesses formed a coalition in May to create a culture of change and push their metropolitan area from a ranking of 43 in the American College of Sports Medicine's annual American Fitness Index to the top 10 by 2025.
Read More

In Brief
Facility News
  • The deadline is fast approaching for Club Industry's 10th Annual Best of the Best Contest. The Annual Best of the Best contest offers the opportunity to talk about your best programs and gain industry recognition. The Club Industry Best of the Best Awards highlight excellence in seven programming categories. Winners will be honored at the Club Industry show in Las Vegas on Oct. 11, reimbursed for up to three Club Industry conference registration fees and will be featured in Club Industry magazine and on Club Industry's website. Fill out the online application by the June 22 deadline.
  • Anytime Fitness, Hastings, MN, was named by Minnesota Business magazine as one of the state's 100 Best Companies to Work For, taking the top spot in the large business category. The awards were based on results of employee satisfaction surveys conducted by Gilmore Research. The award-winning Minnesota organizations, recognized Monday night at an awards dinner in Minneapolis, were chosen for setting the standard in leadership, strong benefits, best work environment, innovative training programs and employee happiness. "We've received many awards and accolades over the last 10 years, but this may be the most meaningful," Anytime Fitness co-founder and President Dave Mortensen said in a statement. "Our employees are the strongest assets we have. Their passion, energy and commitment contribute to a great working environment."
  • A celebration of life event for the late Robert Kennedy, publisher of numerous fitness magazines, will be held at noon Sunday at the Hotel Casa Del Mar in Santa Monica, CA. Former California Gov. Arnold Schwarzenegger, a close friend of Kennedy's, will serve as the honorary guest speaker. Other guest speakers will include Lou Ferrigno, Elaine LaLanne and Tosca Reno, Kennedy's widow. Lonnie Teper will serve as the event's host. Kennedy died of cancer in April at the age of 73.
  • An LA Fitness in Southfield, MI, closed for a few hours on Tuesday due to a chlorine spill, The Oakland (MI) Press reported. Members had been complaining about eye irritation before the building was evacuated at around 12:30 p.m., according to the newspaper. The club reopened around 5 p.m. No injuries were reported.
  • Former Miami Dolphins football player Jason Taylor and his wife, Katina, will host the third annual Audi of Pembroke Pines Katina Taylor Spin-A-Thon and Cardio Camp for Kids on Thursday at Midtown Athletic Club in Weston, FL. The Spin-A-Thon will last two hours with 50 available stationary bikes for adults. The Cardio Camp will rotate through four stations that are open to children ages 6 to 15. All proceeds will assist the Jason Taylor Foundation in its efforts to improve health care, education and quality of life for children in the South Florida area.
  • The Sparrow Michigan Athletic Club, East Lansing, MI, has added tennis instructors Mike Fessel and Ryan Whitehill to its staff. Fessel, who has been coaching for more than 30 years, specializes in developmental and high school players, one of whom became an All-American in college. Whitehill, who has been coaching for 13 years, specializes in elite play and also works with traveling teams. "Ryan and I are a team, a partnership, and we care about our players," Fessel said.
  • Acceleration Fitness Center, Gulf Breeze, FL, announced its grand opening last week. The new fitness center welcomes members of all ages and fitness levels to join in various activities. The Acceleration Fitness Center offers a range of classes, including yoga, Zumba, cycling, Muay Thai and CrossFit. As well as offering a variety of classes, the center also includes after-hours access to the club, personal training and onsite babysitting.
  • The Boonslick Heartland YMCA, Boonville, MO, received the Action Communities for Health, Innovation and Environmental Change (ACHIEVE) grant designed to create positive environmental change for healthier communities. Funded by the Centers for Disease Control and Prevention, the grant can be used to raise awareness about healthy lifestyles and to help prevent alcohol and drug use, poor nutrition and physical inactivity. According to the Boonville Daily News, the Y plans to work on making healthy food more accessible to local school children and increasing sidewalks to promote more physical exercise. The community will complete needs assessments of its area measured on physical activity, chronic disease, leadership, nutrition and tobacco use to determine what areas need work.
  • Virginia University of Lynchburg unveiled its first and only fitness facility last Friday, The News and Advance reported. The Sue N. James Wellness Center features a weight room, cardio equipment, aerobics studio, sauna and athletics training room. The sauna and locker rooms still are under construction but should be finished this summer. The facility was funded by Dr. Allix B. James, the former president of Virginia Union University in Richmond and a proponent of bringing sports programs to historically black colleges and universities. The new facility will help house the revamped sports program that now includes teams in football, basketball and track.
  • The $9.2 million 50,000-square-foot North Royalton Family YMCA opened its doors last Sunday. A result of a partnership between the YMCA of Greater Cleveland and the city of North Royalton, the North Royalton, OH, facility was constructed with the help of Parma Community General Hospital, which has a therapy center attached to the building. Construction costs are being paid for by the YMCA of Greater Cleveland, which has embarked on a campaign to raise $6.7 million in donations. The city's first recreation center was constructed without an increase in taxes and includes an 8,200-square-foot aquatics center and an eight-lane competitive swimming pool. It also has a 400-foot elevated indoor track and a 4,500-square-foot fitness center. Other amenities include a 6,000-square-foot gym and group exercise studio.
  • Kern County YMCA, Bakersfield, CA, closed its doors last Friday after 85 years of serving the community. Y CEO Clete Harper told local media that the Y's move in 2002 to a more industrial area away from schools hurt its visibility and caused programs to dwindle. The decline in participation and lack of funding soon led to $200,000 in debt that the YMCA would have had to pay off to stay open. Now that it officially closed and ended its membership with the national YMCA, to reopen the facility would cost $1 million, Harper said.

  • Supplier News
  • SportsArt Fitness, Woodinville, WA, has entered a partnership with the Madonna Rehabilitation Hospital, Lincoln, NE, to nationally distribute the hospital's Intelligently Controlled Assistive Rehabilitation Elliptical Training System (ICARE), SportsArt announced. ICARE is a motorized elliptical trainer for assisted repetitive gait training. Its controlled assistive rehabilitation design helps physically challenged individuals and those with chronic conditions regain or retain their walking ability and levels of physical fitness. Integrated sensors detect the level of assistance an individual needs to advance their legs. The motor reacts accordingly to provide the correct level of support. The addition of ramps, stairs and an unweighting system offer the ability to adapt the system to a variety of users and environments, according to a release from SportsArt.
  • ABC Financial, Little Rock, AR, released its MYiCLUBonline App, which gives members access to many features of their health club via their iPhone or iPad. This app will make scheduling or canceling appointments more accessible, allow members to quickly view their billing account and show a schedule of activities taking place at their health club. "The MYiCLUBonline App is an invaluable self-service tool," ABC Financial Chief Revenue Officer Steve Ayers said in a statement. "We are truly proud to release a product that will be as beneficial to the club owners as it will be for the club's members." The app can be downloaded for free through the iTunes website.
  • The seamless resinous flooring systems from Dur-A-Flex Inc., East Hartford, CT, have been deemed compliant with CA Section 01350, the company announced. The CA Section 01350 is the only health-based building material specification that covers environmental and public health considerations for building projects. CA Section 01350 includes a list of nearly 80 chemicals of concern and has set specific emission limits for each of them. Those chemicals include emissions of TVOC, individual VOCs, formaldehyde and other aldehydes over a 96-hour test period.

  • Industry Buzz
    We appreciate readers' comments and discussions on our Facebook, Twitter and LinkedIn pages and online stories. Take a look at what people in the fitness business community are saying and join the conversation.

    Online Story Comments
    Fee Plus Free Equals Successful Group Exercise Programming

    Thank you for this article. After 9 years of working in this industry, I have seen this model work successfully every time.

    Investment during the Recession Pays Off for Newtown Athletic Club

    I have worked for Jim Worthington, the owner of the Newtown Athletic Club, for over 30 years and his foresight and vision never cease to amaze me…

    LinkedIn Discussions
    Google+ - Does it Work for You?

    While Google+ has died down a little bit since the launch of Pinterest, I was curious to see if Google+ has done anything beneficial for YOUR business…

    What are the 5 personal challenges that are getting in your way of being your personal best?

    What subjects are the educational base of our profession?

    I am researching my column about CrossFit. I would love more testimonials and feedback pro or con. I am writing from an objective broad-based perspective geared towards educating the general public.

    I have been doing CrossFit off and on for about 2 and half years. I love the idea of the anaerobic high intensity intervals, however the weight prescribed for most of the workouts is too heavy (and I think too dangerous) for the average fitness enthusiast…

    A nostalgic look at 26 years of Club Industry, and an exciting preview of our new location for Club Industry 2012 - Las Vegas

    Looking to complete a locker room remodel. Does anyone have suggestions for designers in the industry?

    Check out Ohlsson Lavoie Collaborative in Denver. I've worked with their architects for a couple of decades with great success. 303-294-9244

    you may also want to consider Fabiano Designs. we have been exclusively working with clubs for the past 22 years. Here is a link to a recently completed renovation project showing a before and after photo series including locker rooms…

    What are your thoughts about requiring staff to file lawsuits individually rather than allowing them to do so as a class action? 24 Hour Fitness is in a battle right now over this matter.

    Hi all. Thanks for you engagement with our Linked In group. There are some great discussions taking place here daily. Make sure to also "follow" our company page for breaking news and updates.

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