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Why Contractors Fail at Social Media

By Joe Pulizzi

It’s hard to not notice the headlines.

“Small business leverages social media to win customers.”

“Twitter saves business from brink of bankruptcy.”

These are the stories that make the papers. What you don’t see is that most businesses, and most HVAC contractors, are struggling to make social media work for their businesses and customers.

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Positioning is King


How you position your business determines where it lives in the hearts and minds of your customers. Is positioning king? You be the judge. I am fond of saying marketing is all about perception. Positioning is the process of creating a perception for a business or product in the minds of your target customers. People don’t know what to believe about your business until you show them what’s important for them to believe and that ties back to how you position your business.

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Futurist Tells MSCA Members to Act on Change

By Terry McIver

From now on, take just one hour a week and think about the future. It's whatever you imagine to be, says technology forecaster and business strategist Daniel Burrus.

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Lennox Celebrates Grand Opening of Northeast Regional Distribution Center


Lennox Industries announces the grand opening of its 130,000-sq.-ft. regional distribution center in Middletown, PA, outside Harrisburg. Lennox will host an open house for the community on Thursday, November 4, from 1 – 4 p.m.

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BPI to Standardize Data Reporting Tool


The Building Performance Institute, Inc. (BPI) announced steps to standardize an open data collection and reporting tool that can be used by all sectors of the growing home performance industry, to easily exchange information online.

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Follow Us On Twitter


Follow ContractingBusiness.com editor's Mike Weil,Terry McIver and Kate Kelly on Twitter:

twitter.com/msweil

twitter.com/TerryMcIver

twitter.com/katekelly216



ARTICLES IN THIS ISSUE

Why Contractors Fail at Social Media
Positioning is King
Futurist Tells MSCA Members to Act on Change
Lennox Celebrates Grand Opening of Northeast Regional Distribution Center
BPI to Standardize Data Reporting Tool
Follow Us On Twitter




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