It’s hard to not notice the headlines.
“Small business leverages social media to win customers.”
“Twitter saves business from brink of bankruptcy.”
These are the stories that make the papers. What you don’t see is that
most businesses, and most HVAC contractors, are struggling to make
social media work for their businesses and customers.
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How you position your business determines where it lives in the
hearts and minds of your customers. Is positioning king? You be the
judge. I am fond of saying marketing is all about perception.
Positioning is the process of creating a perception for a business or
product in the minds of your target customers. People don’t know what
to believe about your business until you show them what’s important
for them to believe and that ties back to how you position your
business.
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From now on, take just one hour a week and think about the future.
It's whatever you imagine to be, says technology forecaster and business
strategist Daniel Burrus.
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Lennox Industries announces the grand opening of its 130,000-sq.-ft.
regional distribution center in Middletown, PA, outside Harrisburg.
Lennox will host an open house for the community on Thursday, November
4, from 1 – 4 p.m.
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The Building Performance Institute, Inc. (BPI) announced steps to
standardize an open data collection and reporting tool that can be used
by all sectors of the growing home performance industry, to easily
exchange information online.
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