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February 15, 2012

EXCLUSIVE: MATT MICHEL - ONE SIMPLE STEP TO BOOST YOUR MARKETING EFFECTIVENESS
EXCLUSIVE: ROB 'DOC' FALKE - BALANCING HOODS UNDER ATTACK
ACCA PUBLISHES COMFORTOOL ON R22 PRICES
CHUNKY MONKEY GETS GREENER
HVACR EDUCATOR/TRAINER CONFERENCE TO COVER IMPACT OF FASTER HCFC PHASEOUT
GEN Y GUY® TO KICK OFF MECHANICAL SYSTEM WEEK 2012
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COLUMNS

EXCLUSIVE: MATT MICHEL - ONE SIMPLE STEP TO BOOST YOUR MARKETING EFFECTIVENESS

You just found out you’ve got a free weekend at a hot deer lease. Hunting it alone is no fun. There’s no one to help you drag out a deer if you get one. There’s no one to drink with at night. You want to bring a friend, but figure you’ll have to persuade the spousal unit. Can you come up with a generic argument why wives should let their husbands hunt? Sure.

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EXCLUSIVE: ROB 'DOC' FALKE - BALANCING HOODS UNDER ATTACK

Just as other energy standards have chosen to embrace air balancing as a specified method to measure the performance of HVAC systems, the State of California has proposed a ban on air balancing hoods as we know them. With thousands of HVAC contractors and energy professionals heavily invested in commercial balancing hoods and enjoying success by satisfying consumers with comfort and energy savings, why would the rules change in the middle of the game?

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NEWS & EDITORIAL

ACCA PUBLISHES COMFORTOOL ON R22 PRICES

The Air Conditioning Contractors of America (ACCA), the nation’s largest association of indoor environmental systems professionals, has published its latest ComforTool for ACCA members to help educate customers. The newest addition to this series of flyers, “Why Is The Price Of R-22 Refrigerant So High?” explains the reason for the recent jump in the price of R-22 refrigerant and what may happen in the future. “The recent spike in the price of R-22 has caused a lot of frustration and confusion among contractors and their customers,” says Paul T. Stalknecht, ACCA president & CEO.

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CHUNKY MONKEY GETS GREENER

Unilever and Ben & Jerry’s jointly announced on Feb. 14 that they plan to roll-out what sources describe as, "climate-friendly" ice cream freezer cabinets in the U.S. in 2012.

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HVACR EDUCATOR/TRAINER CONFERENCE TO COVER IMPACT OF FASTER HCFC PHASEOUT

The Environmental Protection Agency (EPA) has proposed an accelerated phase-out of the consumption and production of HCFC's resulting in a 20-40% reduction in the quantity of R-22 available for production and import.

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MARKETPLACE

GEN Y GUY® TO KICK OFF MECHANICAL SYSTEM WEEK 2012

Sponsored by Trane, the Opening Keynote Event for Mechanical Systems WEEK 2012 will feature “Crossing the Generational Divide: Leveraging the Power of Generations for Your Strategic Advantage,” presented by Jason Dorsey, The Gen Y Guy®.

You may have seen Dorsey on 60 Minutes, 20/20, The Today Show, The View, or in Fortune Magazine. A best-selling author and award-winning entrepreneur, he has a unique talent for teaching ready-to-use actions and creative strategies that quickly increase cross-generational performance. In his keynote, Dorsey will share his insights on generational differences in the workplace. Differences that can be a frustrating challenge (you leave a voicemail and they reply with a text!) or a strategic opportunity, depending entirely on how you respond.

Dorsey’s address will highlight each generation’s workplace mindset and share surprising statistics, laugh-out-loud stories and frontline-tested strategies that quickly drive results. He will also reveal ready-to-use actions that can be applied immediately.

A proud member of Gen Y, Dorsey won the Austin Under 40 Entrepreneur of the Year Award at age 25 – one of the youngest winners ever. He was a bestselling author at age 18 and his newest book, Y-Size® Your Business, features more than 50 ways to increase Gen Y performance from day one. Dorsey also shares his insights on his entertaining What the Gen?! blog.

The Opening Keynote Event is included with all Mechanical Systems WEEK 2012 registrations. For complete details, visit www.mechanicalsystemsweek.com

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