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Refreshing your brand – Part 3 of 3: Communicating Your Brand to Your Customers

Blaine Fox is a recognized expert on the residential mechanical service industry. He is currently working with some of the nation's leading HVAC contractors to improve their marketing. He will be contributing to the HVAC-Talk newsletter on a regular basis and will also be speaking at Comfortech this year. This is part three of a three part article on the importance of branding.

In the first two installments of this article, I discussed the importance of branding your company as the “energy-saving experts.” That’s because if your customers see you as the “guys who save energy,” that really means they see you as the “guys who save money.” Next, I discussed some of the things you need to do to align your team internally so your brand message is clearly defined, and your employees are aware of it and ready to act on it.



Arzel Selects Northeast Ohio Distributor

Arzel Zoning Technology, an industry leader in retrofit zoning products, announced Famous Supply will now represent the Arzel product line as an authorized distributor for Ohio, Western Pennsylvania and West Virginia.



Have you made your plans to come to HVACR Week yet?

Summer has just begun, but we all know how fast that will fly by. Before you know it, September will be here and that means HVACR Week 2009 in Nashville, Tennessee.

HVAC Comfortech is the main event of HVACR Week, so if you are a residential and/or light commercial contractor you will definitely want to be there. The education is alone is worth the registration fee, but when you add the product showcase and endless networking opportunities, HVAC Comfortech is the best value in HVACR education and training.

Sign-up before July 19th and not only will you get big discounts off the regular registration fee, you’ll receive a ton of free gifts from some of our sponsors. This is really good stuff so check it out, plus you can register, learn about the speakers, and much more at www.hvaccomfortech.com.

For more information on other HVACR Week events, go to www.egbconference.com and www.hvacrsymposium.com.


Commercial HVACR Symposium 2009 Newswatch

Commercial HVACR Symposium Early Bird Registration Bonus:
Caterpillar Financial Center Tour

Register today for the Commercial HVACR Symposium and, as a bonus, receive an exclusive tour of the Caterpillar Financial Center, the first privately owned commercial building in Tennessee to be certified under the U.S. Green Building Council’s Leadership in Energy and Environmental Design for Existing Buildings (LEED-EB) Green Building Rating System. The tour of the 11-story, 312,000-square-foot facility will take place Thursday, September 24, from 6:30 to 7:30 p.m. Transportation will be provided. This is a limited opportunity, so act now! To register, visit cgbconference.com/registration/

Commercial HVACR Symposium Sessions & Speakers
The Commercial HVACR Symposium is the place to go to learn how to deal with the realties of the construction process from individuals with extensive construction knowledge and experience…and intense passion that drives them to share their knowledge with others.
At the Symposium, you’ll learn how to make the most of new opportunities in the commercial HVACR market and how to apply them to your business.
For complete session descriptions, visit cgbconference.com/sessions/
(Note: Session Seven Topic and Speaker not yet confirmed)

Symposium an Economic Investment at Under $600
Times are tough. The economy is sluggish. But the Commercial HVACR Symposium is a bargain at just $595. In addition to two days of sessions on best business practices, your Symposium registration includes the following:

• HVACR Week Welcome Reception – Wednesday evening, September 23; 7:30 pm to 9:30 pm

• HVACR Week Opening Keynote Event – Thursday morning, September 24; 9:15 am to 10:45 am

• Breakfast and Lunch on both Thursday and Friday

• Exclusive Commercial HVACR Symposium Cocktail Reception – Thursday afternoon, September 24; 4:30 pm to 6:30 pm

• Admission to Commercial HVACR Symposium/EGB Exhibit Area

• Admission to HVAC Comfortech

EGB Conference & Expo
Targets HVACR Designers, Engineers & Facility Managers
We hope to see you at the Commercial HVACR Symposium and HVACR Week in Nashville this September. In addition, HVACR Week will also include the sixth annual Engineering Green Buildings Conference & Expo, the only industry event dedicated exclusively to the designing, specifying and selecting greener mechanical systems for non-residential buildings.

Offering sessions on green design and energy savings with an emphasis on government, school/university and health care applications, EGB may be ideal for others in your company. We encourage you to pass this information along to the appropriate individuals.

For complete details on EGB 2009, visit www.egbconference.com.

Online Registration Open
To register for the Commercial HVACR Symposium today, visit cgbconference.com/registration/

For more information about the Symposium and HVACR Week 2009, visit www.hvacrsymposium.com

Ask The Experts

Do you have a question about controlling costs and growing profits in this economy? Angus Thomson, vice president & general manager of Intuit Inc. answers your questions live on the web site. Click below and ask your question today!


Contractingbusiness.com's Download of the Month

Download a copy of a refrigerant recovery certificate and let your customers know that their air conditioner or heat pump was serviced in an environmentally responsible manner.



Refreshing your brand – Part 3 of 3: Communicating Your Brand to Your Customers
Arzel Selects Northeast Ohio Distributor
Have you made your plans to come to HVACR Week yet?
Commercial HVACR Symposium 2009 Newswatch
Ask The Experts
Contractingbusiness.com's Download of the Month

PRO's Forum: Technical
PRO's Forum: Business
Residential HVAC
Commercial HVAC
General Discussion

Ritchie Engineering

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