Here is the truth: After your service department, newsletters can
become your the No. 1 source of sales leads. They will outstrip direct
mail campaigns. They will annihilate yellow page advertising. They
will beat radio advertising too. The ROI on newsletters can be
absolutely outstanding. Not to mention their value as a brand building
vehicle and an excellent mechanism for retaining your existing
customers. But it’s also true that a lot of newsletters can’t, and
never will, deliver business for contractors. That’s because too many
newsletters in the HVAC world are seriously flawed or don’t allow you
to generate business because of how they’re written, how they’re
designed, or because they lack the necessary strategy.
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• Are you worried about the economic climate?
• Are you or your employees having trouble getting your prospects
to make a buying decision?
• Do you want to have a higher average dollar amount per sale?
• Do you want to sell more service agreements and high-end
products?
• Are you having difficulty overcoming the "price objection?"
Then you need Charlie Greer's 4-Day Sales Survival School.
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Register for the Commercial HVACR Symposium before Labor Day and
bring a colleague for FREE! Our Two-for-One Registration special allows
two people from the same company to participate in the Symposium and
HVACR Week for the price of one (just $595). Your registration provides
access to the following:
• Two days of Commercial HVACR Symposium Conference and/or EGB
Sessions – choose the sessions you’d like to attend from the 14
listed below.
• Bonus Session sponsored by Autodesk – “Sustainable Design
and Energy Retrofits”
• Caterpillar Financial Center Tour – qualifying “Early
Bird” registrants have an exclusive opportunity to tour the first
privately owned commercial building in Tennessee to be certified under
the U.S. Green Building Council’s LEED Rating System.
• HVAC Comfortech Seminar Program – Two-dozen individual
sessions over four days cover Business Management, Sales & Marketing,
Service Management, Technical Training, Innovations & Opportunities, and
more! Visit
www.hvaccomfortech.com for complete details.
• HVACR Week Exhibit Area – combining HVAC Comfortech, EGB,
and CHS exhibitors, the HVACR Week exhibit floor will feature more than
130 companies displaying HVAC equipment, components, and services.
• HVACR Week Opening Keynote Event – Speaker, author, and
entrepreneur Robin Crow presents “The Power of Service.” Sponsored
by Trane.
• HVACR Week Welcome Reception – Enjoy food and drinks at
this kick-off event, sponsored by Emerson.
• HVACR Week Thursday Evening Extravaganza – Join other
attendees and exhibitors at the Wildhorse Saloon for an evening of
refreshments and live entertainment, sponsored by Rheem and LG
Commercial Air Conditioning.
Be Part of Something Big – At Half the Price!
As a component of HVACR Week, the Commercial HVACR Symposium exposes you
to a multitude of events and activities beyond the scope of the
Symposium itself. During this limited two-for-one offer, you can
register two people from the same company for the price of one. Each
attendee is free to pick and choose which HVACR Week events and sessions
he or she would like to attend.
To take advantage of this special offer,click here
to access the Two-for-One Reg Form PDF. Then fill out the form and fax
or mail it as directed.
ACT NOW! To participate in this Special Two-for-One Offer, you must
register by September 4!
QUESTIONS? Call Marge Dietrich at 216-931-9550
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HVAC COMFORTECH Thursday Night Extravaganza is back!
The cornerstone HVAC Comfortech social event makes its return to the
famous Wildhorse Saloon where HVACR Week attendees will be shown an
extravaganza they soon wont forget!
You will be treated to a mouth-watering array of refreshments while
enjoying outstanding live entertainment featuring today’s hottest
country music. Get your dancin’ shoes on..the floor will be open!
Shuttles will begin looping at 6:45pm at the main entrance to the
Nashville Convention Center. Last shuttle from the Wildhorse saloon will
be 10:30pm.
Thanks to our friends at Rheem and LG Commercial Air Conditioning for
their generous support of the Thursday Night Extravaganza.
Have you registered for HVAC Comfortech yet? What are you waiting for?
Click here (www.hvaccomfortech.com).
HVAC Comfortech is part of HVACR Week 2009.
REGISTER FOR THE COMMERCIAL HVACR SYMPOSIUM AND GET ACCESS TO HVAC
COMFORTECH FOR FREE!
The Commercial HVACR Symposium (CHS), also part of HVACR Week, gets
underway Thursday, September 24, at 9:15 am with the keynote event:
Robin Crow’s “The Power of Service”, presented by Trane.
Following the keynote presentation, the Symposium offers the first of
seven technical conferences designed to show contractors how to make the
most of new opportunities in the commercial HVACR market and how to
apply them to their businesses.
Learn how to deal with the realties of the construction process from
individuals with extensive construction knowledge and experience…and
intense passion that drives them to share their knowledge with others.
Scheduled sessions and speakers include the following:
VALUES AND VISION: FOUNDATIONS FOR SUCCESS IN COMMERCIAL
REFRIGERATION
Presenter: Bill Almquist, President • Almcoe Refrigeration Company •
Dallas, TX
KEY CHARACTERISTICS OF LEADING MECHANICAL CONTRACTORS – HOW TO
RAISE YOUR COMPANY TO THE NEXT PERFORMANCE PLATEAU
Presenter: Alan L. Barnes, Jr. • Mechanical Insight Consulting •
Atlanta, GA
PRESCRIPTIONS FOR PEACE: THE VALUE OF MAINTENANCE AGREEMENTS
Presenter: Bob Blanchard, Commercial Services Sales Consultant •
Busby’s Commercial Services • Augusta, GA
IS YOUR SERVICE OFFERING STUCK IN THE DARK AGES?
Presenters: Tim Kensok, Vice President of Market Development •
AirAdvice • Portland, OR
BEST PRACTICES FOR ENTERING THE RENEWABLE ENERGY INDUSTRY
Presenter: Todd McLeod, Vice President/Energy Services • Harrington
Engineering • Rocky Hill, CT
DIVERSIFYING YOUR BUSINESS
Presenter: Richard C. Perko, PE, President • Lee Co. • Nashville, TN
LEADERSHIP TRAINING: TRAINING FOR THE FUTURE
Presenter: Joanne Stewart, Training Manager Coastal Mechanical Services,
LLC.
CHS registration is now online. Go here
right now to learn more about the program and to register.
Your CHS registration also includes access to HVAC Comfortech
seminars and events. Register today!
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