November 9, 2010 Mobile Friendly Online Version Add to Safe Sender List

E-Mail Essentials:
E-Mail Marketing that Measures Up
News of November 9, 2010
 Personalized Email Recommendations Boost Century Novelty's Sales
 Rx for Ailing Email Response: Reduce Frequency
 Emails We Love: Spoonsisters.com
 Greatest Hits: The Five Keys to Sears's Email Success
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Personalized Email Recommendations Boost Century Novelty's Sales

By Sherry Chiger

More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.

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Change Your Marketing Diet: Get Fat In 2009
You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more



Rx for Ailing Email Response: Reduce Frequency

By Glenn Laudenslager

To promote a conference for mental-health practitioners, a marketer decided that the best way to increase response was to decrease the number of promotional emails sent to prospects. Along with a few other changes, the strategy did boost results significantly. Here are the details.

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Emails We Love: Spoonsisters.com

By Sherry Chiger

Online gifts merchant Spoonsisters.com recently sent a Hanukkah-specific marketing email. While we're not certain how the company determined which subscribers to send it to, this member of the target audience appreciated the effort.

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Greatest Hits: The Five Keys to Sears's Email Success

As we approach the end of 2010, we're calling attention to stories from earlier in the year that were reader favorites or, in our opinion, should have been. Here, we revisit a presentation by OgilvyOne's Garrett V. Friedrichsen discussing five major elements of retailer Sears's email marketing programs.

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This issue brought to you by:
• Lyris
• Epsilon
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Join Email Institute and Multichannel Merchant as experts dive deep into findings from the exclusive Welcome Strategies Report. Learn how many of the 200 retailers surveyed are following email best practices and how to improve your welcome email strategies.

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