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 News of November 9, 2010
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 Top 10
Vital Factors for Email Marketing Success: How to Generate Results in a
Tough Economy
Now
Available On Demand! |
By Sherry Chiger
More and more marketers are boosting conversions and
revenue by using dynamic personalization to deliver targeted product
recommendations to Website visitors. Not nearly as many, however, are
incorporating these product recommendations into their email marketing.
But those that do, such as Century Novelty, are seeing an increase in
clickthroughs and sales.
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Change Your Marketing Diet: Get Fat In 2009
You say you want marketing news and commentary? Well, you came to the
right place. The Big Fat Marketing Blog is updated daily by the editors
of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh
yeah, we got em'. Don't say we didn't warn ya' Learn
more |
By Glenn Laudenslager
To promote a conference for mental-health practitioners, a
marketer decided that the best way to increase response was to decrease
the number of promotional emails sent to prospects. Along with a few
other changes, the strategy did boost results significantly. Here are
the details.
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By Sherry Chiger
Online gifts merchant Spoonsisters.com recently sent a
Hanukkah-specific marketing email. While we're not certain how the
company determined which subscribers to send it to, this member of the
target audience appreciated the effort.
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As we approach the end of 2010, we're calling attention to
stories from earlier in the year that were reader favorites or, in our
opinion, should have been. Here, we revisit a presentation by
OgilvyOne's Garrett V. Friedrichsen discussing five major elements of
retailer Sears's email marketing programs.
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Join
Email Institute and Multichannel Merchant as experts dive deep into
findings from the exclusive Welcome Strategies Report. Learn how many of
the 200 retailers surveyed are following email best practices and how to
improve your welcome email strategies.
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