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Lodging Hospitality eReport

February 28, 2012

La Quinta Bets Big on Mobile Distribution
Starwood Allows 24-hour Check-in/Check-out
Anticipate Good Returns with Hotel Real Estate
New LHTV: ALIS 2012 Roundtable
Other Stories You Don't Want to Miss
Just In to Lodging Hospitality
Upcoming Industry Events

FROM THE EDITORS

La Quinta Bets Big on Mobile Distribution

By Ed Watkins

Everyone knows business travelers are tethered to their smartphones. They use them to make calls, send texts and e-mail messages and access news and information. And while part of their search activity includes a lot of travel info, they don’t generally use their iPhones, BlackBerrys or Androids to actually book travel—until now, at least that’s what La Quinta believes. At its annual conference this week in New Orleans, the fast-growing and innovative chain of 828 hotels introduced LQ Instant Hold, an enhancement to its mobile website that should enable travelers to quickly and easily book rooms at La Quinta properties. Read more.

CHECKING IN

Starwood Allows 24-hour Check-in/Check-out

By Paris Wolfe

Starwood Hotels & Resorts is allowing really late checkouts for top-tier loyalty-program members. In fact, the company is replacing the familiar 3 p.m.-check-in, 11 a.m.-check-out standard with a rolling 24-hour program for its most frequent guests. Read more.

Anticipate Good Returns with Hotel Real Estate

By John O'Neill

The value of a hotel, or of any type of real estate, is always based on the concept of anticipation. Anticipation is the expected utility that will come to the real estate owner in the future. For example, when you estimate the price you would be willing to pay for a house, that price could be, at least partially, based on your anticipation of the pleasure you’ll receive from sitting on the back deck in the summer drinking a gin & tonic and smoking a cigar, for example. Read more.

New LHTV: ALIS 2012 Roundtable

Brand company executives discuss the state of the hotel industry after the Americas Lodging Investment Summit. Click here for the video.

TODAY'S TOP READS

Other Stories You Don't Want to Miss

The Latest Hotel News From Newspapers, Magazines and Websites:

IHG Launches New Brand for Health-Conscious Travelers

Priceline Q4 Profit Tops Views On Hotel Bookings

Donald Trump Buys Doral Golf Resort for $150M

Nashville's Hotel Boom Expected to Continue

Click here for more Top Reads

HOTEL HAPPENINGS

Just In to Lodging Hospitality

• Wyndham Hotel Group is renaming its Microtel brand to Microtel Inn & Suites by Wyndham. Along with adding the “by Wyndham” label, the brand will have a new logo.

• Ferris State University sold Big Rapids Holiday Inn and Conference Center to Suburban Inns. They will launch a $4 million remodel of the property this spring.

• Choice Hotels opened its 5,000th domestic hotel, a Comfort Suites in Katy, TX.

• Ascend Collection’s membership program debuts in Central America at Gran Hotel, San Jose, Costa Rica.

Follow hotel news as it happens with Lodging Hospitality on Twitter.

ON THE ITINERARY

Upcoming Industry Events

March 3-6
Council on Hotel and Restaurant Training (CHART)
Semi-Annual Hospitality Training Conference
Renaissance Austin (TX)
www.chart.org

March 4-5
Ocean City Hotel-Motel-Restaurant Association Spring Trade Expo
Ocean City (MD) Convention Center
www.oceancitytradeexpo.com

March 5-6
Hotel Association of Canada Conference
Sheraton Centre Toronto
www.hotelassociation.ca

March 6-9
Digital Signage Expo
Las Vegas Convention Center
www.digitalsignageexpo.net

March 12-13
Ragatz Associates Fractional & Resort Real Estate Conference
Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch
www.ragatzassociates.com

March 18-20
Hunter Hotel Investment Conference
Marriott Marquis, Atlanta
www.hunterconference.com

March 21-23
International Association of Conference Centers Americas Conference
LaTorretta Lake Resort & Spa
Montgomery, TX
www.iacconline.com

Click here to see the schedule for 2012.

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Read and comment on the latest topics with our industry experts Ed Watkins and Eric Stoessel. Get live updates from important industry shows and events as our editors post straight from the show floor. Join the conversation today!

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