View this email as a Web page Please add MTGS_Association Meetings Extra_ to your Safe Sender list.
   A Penton Media Property September 4, 2008 Volume 4, Number 9





ASAE to Develop Principles for Social Responsibility
No Pyramids in Columbus
Winds of Change
Reflections of a Golfophobic

Bloomington, MN – Home of Mall of America

Bloomington, Home of Mall of America, offers 37 hotels, free shuttle, complimentary motor coach parking and is located minutes from downtown Minneapolis, St. Paul and popular Twin Cities attractions. Visit us online at for your downloadable visitor guide, coupons and Twin City area attractions and restaurants information. Group packages and pricing are available. For more info, click here.
Up First
ASAE to Develop Principles for Social Responsibility
The American Society of Association Executives and The Center for Association Leadership continues its work on social responsibility, picking up where it left off with this past May’s social responsibility summit.

At the association’s annual meeting, held August 16–19 in San Diego, study groups met to discuss some of the 17 social responsibility initiatives that came out of the global summit as they prepare to make detailed presentations on their efforts at an online follow-up summit scheduled for October. In addition, John Graham, president and CEO at ASAE, announced some initiatives that ASAE and The Center plan to implement around social responsibility.

Read what three initiatives ASAE and The Center will implement in the year ahead.

Extraordinary Events … Start with Impeccable Planning by Lettuce Planet

With over 25 Lettuce Entertain You restaurants and the complimentary services of an event professional, Lettuce Planet is your universal source for extraordinary Dining Meetings and Special Events. Lettuce Entertain You restaurants include six Metropolitan Cities including Chicago, Las Vegas, Atlanta, Minneapolis, Washington DC and Scottsdale. For more information, click here.

Sites and Venues
No Pyramids in Columbus
Experience Columbus, the convention and visitors bureau of Columbus, Ohio, has launched an unusual new marketing campaign—you might even call it counterintuitive.

Unveiled at the ASAE annual convention in San Diego (August 16–19), the campaign doesn’t focus on what the city has to offer; instead, it homes in on what it doesn’t have to offer. “We don’t have pyramids in Columbus,” reads the slogan, with a picture of a pyramid with an X through it. Below, it reads, “But everything you’d want for a meeting is right here in Columbus.” There are also variations on the theme, including a picture of the Eiffel Tower, the Great Wall of China, and Mount Everest, each with an X through them.

Read why the CVB came up with the idea and how they will promote the campaign.


Curious about the breakthrough application that allows meeting planners and suppliers to send event specs back and forth in a standardized format? Join the leaders of APEX, an initiative of the Convention Industry Council, in a must-attend webinar introducing Powershop. Click here for more information.

Winds of Change
By Sue Pelletier
I watched with sick fascination as Hurricane Gustav blew in last weekend, threatening to once again flood New Orleans and other Gulf Coast areas and causing the Republican National Convention to severely curtail its opening activities on Monday. Thankfully, it appears that this time a combination of good contingency planning and a weakening of the storm resulted in minimal damage and loss of life, unlike the horror show that Hurricane Katrina trailed in her wake three years ago.

As the cleanup begins and the residents start trickling back to their homes, I—and everyone else, I’m sure—have our eyes on the next crop of hurricanes spinning their way across the Atlantic Ocean. But I’m not just watching the TV news, or updates on regular online news outlets like, just as I didn’t get all my Gustav info from traditional resources.

Read how I used social media to get the most up-to-date information during the hurricane.


New to the industry or exploring career changes or enhancements?
Harrah College of Hotel Administration-University of Nevada, Las Vegas is now offering one-hour online classes in meeting and event planning, catering/restaurant management, tradeshow management, and hotel sales management. Classes can be taken individually or can be applied toward a certificate. Register using the MeetingsNet code, MN Penton, and receive a 20 percent discount. Click here for a schedule.

Reflections of a Golfophobic
By Dale Irvin
Say it loud: I hate golf and I'm proud.

There, I said it. For the first time, I publicly declare that I hate golf and, boy, is that a load off of my shoulders. I don't care if I stand alone, but I take pride in being an anti-golfite with golfophobic tendencies, and I am prepared to tell you why in something called, Eight Reasons I Hate Golf. (No golfers were injured in the making of this list.)

Read why Dale Irvin, a columnist for AM's sister magazine, Financial and Insurance Meetings, hates golf.

About this Newsletter
To unsubscribe from this newsletter go to: Unsubscribe

To subscribe to this newsletter, go to: Subscribe

For information on advertising in this newsletter, please contact Rob Shore at 212.204.4280 or by e-mail

For information on classified advertising in The Product and Services Center in The Meetings Group's five magazines, contact Cynthia Foristel at (203) 358-4378.

You are subscribed to this newsletter as #email#

To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences.

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
Customer Service Department
A Penton Media publication
US Toll Free: 866-505-7173
International: 847-763-9504 Penton | 1166 Avenue of the Americas, 10th Floor | New York, NY 10036

Copyright 2014, Penton. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.