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In the February 2, 2012 issue
Less Than Average Growth for Association Sponsorships
How to Be a Meetings Advocate
Four Ways to Measure Your Social Media ROI
Now on Stage: 5 Rising Entertainment Trends
Global Meetings: Managing Risk A to Z
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Less Than Average Growth for Association Sponsorships

By Dave Kovaleski

Sponsorship dollars for North American associations grew in 2011, but at a rate that’s below the national average, according to the IEG Sponsorship Report.

Corporate marketers spent $532 million on association sponsorships last year, up 3.5 percent from 2010. The overall growth rate for all sponsorships last year was 5.5 percent. Find out if sponsorship dollars for associations will increase in 2012.

Visit the MeetingsNet expert-advice site, where we've got top meeting pros on camera answering a variety of your questions as well as a collection of educational—and sometimes offbeat—editors' pick lists — from the top tech tools to the best books for meeting professionals.
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How to Be a Meetings Advocate

By Dave Kovaleski

As a former legislative staffer and politician, meetings industry consultant Roger Rickard knows how government works. He knows firsthand how citizens can have an impact by making their voices heard, and he is sharing that information with meeting professionals in his new book, coming out in late February, Voices in Advocacy: Seven Actions of Highly Effective Advocates.

Learn seven ways you can make your voice heard on behalf of the meetings industry.

Four Ways to Measure Your Social Media ROI

By Sue Pelletier

The still-lagging economy, corporate budget-shifting, and increasingly slick technology have all contributed to a rise in hybrid events—face-to-face meetings that include components for remote participants. While it’s easy enough to live-stream educational sessions to remote attendees, creating a virtual version of the “hallway conversation” is proving harder to pull off. It can be done, however, it can be difficult to track the results of your efforts. How do you prove return on investment, or ROI, on something as ephemeral as Twitter retweets? Here are four ideas.

Now on Stage: 5 Rising Entertainment Trends

By Bill Hopkins

In the past couple of years there has been a major shift in the average age of meeting attendees. Last month I produced an event for the Council of Insurance Agents & Brokers. The program was attended by senior executives of almost every leading insurance company in the country—guys who are usually the oldest in a company—and even they responded to newer tunes like Katy Perry’s “Firework” and Pink’s “Raise Your Glass.” My point? It’s a new generation! The 5 entertainment trends I’m sharing here aren’t my predictions—they’re happening now, driven by this new generation of attendees and leaders.

Global Meetings: Managing Risk A to Z

Managing risk is one of the meeting and event planning elements that gets far more complex when you’re working outside the U.S. Join us for one of MeetingsNet's high-interest webinars with global meeting experts—including an association meetings specialist, Diane Williams, director, meetings and events, International Association of Amusement Parks and Attractions—as we discuss all areas of risk management, from contracts to currency.

It's a free, one-hour webinar that allows for 15 minutes of Q&A. Click here to register.

From the editors of
Association Meetings EXTRA brought to you by
  Best Practices in RFPs,
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  Negotiating International Contracts,
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  Be a Changemaker,
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   Global Meetings: 10 Considerations When Planning for Multinational Audiences, view on demand

  App Happy: Create a Mobile Meeting Strategy, view on demand

  Event Marketing 2.0, view on demand

  Ask Our Legal Expert, view on demand

  Getting Buy-in For Your SMM, view on demand

  Risky Business: Managing Large Meetings in Uncertain Times, view on demand


  AMC Institute Annual Meeting, Rancho Mirage, Calif., February 8-10

   ASAE's Great Ideas Conference, March 25-27, Colorado Springs, Colo.

  GMIC's Sustainable Meetings Conference, April 22-25, Montreal


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