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In the June 10, 2010 issue
Mobile Makes Meeting Inroads: Five New Apps
Social Media for Meetings: Two New Resources
Think Local, Webcast Global
Web Sites and E-Mail Still Tops for Lead Gen
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Tech Trends

Mobile Makes Meeting Inroads: Five New Apps

By Sue Hatch

Smart phones are changing the meeting and event experience, from how we interact with a destination to the way we register on site to travel policy compliance. Here are five new applications at the forefront of the trend.


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Social Media

Social Media for Meetings: Two New Resources

Creating and executing a social-media strategy has become a must in the meeting and event planning process. For those learning the ropes, two new resources were announced this week: a free white paper, produced by TBA Global, and an online certificate course developed by Patti Shock, CPCE, through The International School of Hospitality. Click here for details.


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Virtual Meetings

Think Local, Webcast Global

By Ken Molay, The Webinar Blog

One of my clients is the American Association of Petroleum Geologists. Part of its mission is to provide educational opportunities for members. Traditionally this has been done with local seminars and classroom training. But now, under the guidance of Susan Smith Nash, director of education and professional development, AAPG is offering webinars and asynchronous e-learning to extend its training to a global audience.

If you are looking for justification and a business case for webinars, make this exhibit A.


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On Our Radar

Web Sites and E-Mail Still Tops for Lead Gen

By Sue Hatch

It’s all about the leads. That’s the word from a new survey of 500 technology industry marketing professionals, who were asked about their marketing priorities and what tactics they used to reach their goals. Here’s how eight lead-gen strategies stacked up, including Web sites, face-to-face meetings, e-mail, and virtual meetings.

The study, conducted by virtual event provider Unisfair, also drilled down on marketers’ use of various kinds of virtual events and the promise they see for those platforms in the future.

 
From the editors of
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WEBINARS
  International Meeting Planning: The Basics and Beyond, Wednesday, June 30, 2 p.m.

  Webinar: Bottom Line ROI: How to Gather, Track, and Report Your Meetings Spend, view on demand

  Webinar: Extending Your Event With Economical High-Def Videoconferencing, On Demand

  Free Webinar: Demonstrating Leadership in Turbulent Times, On Demand. Earn CE credits.

  Best Practices for Booking Meetings in a Tough Economy, On Demand

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UPCOMING EVENTS
  Meeting Professionals International's World Education Conference, Vancouver, Canada, July 24-27

  National Business Travel Association International Conference & Exposition, Houston, August 8-11

  ASAE & The Center for Association Leadership Annual Meeting & Exposition, Los Angeles, August 21–24, 2010

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SPECIAL REPORTS
  MeetingsNet's Meetings Technology Special Report
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