Get your mouse ready: the EM/Mix/Remix Winter NAMM Web
site—launching within the next few days—will be your
one-stop place to get up-to-date information on products unveiling at
the show, blogs from the editors (letting you know what's cool on the
showfloor), nightly Podcasts, nightly newsletters, video taken from the
showfloor, and so much more!
Ampeg AMG100, ADA4
At booth #5776, Hall B, Ampex will unveil its AMG100 electric guitar
line and Dan Armstrong "see-through" ADA4 bass. Offering nearly the same
specifications as the ultra thin ADA6 (albeit crafted from traditional
vintage electric guitar tone woods instead of clear acrylic), the AMG100
is available in three versions: AMG100 BLD ($949.99, list; $729.99,
MAP), featuring a lightweight swamp-ash body with vintage blonde finish
and single-ply black pick guard; AMG100 CH ($699.99, list; $529.99 MAP),
with its lightweight mahogany body sporting a vintage cherry finish and
laminated black pick guard; and AMG100 BK ($599.99, list; $449.99, MAP),
featuring an alder body with black finish and tortoise-shell pick guard.
The ADA4's ($1,899.99, list; $1,399.99, MAP) maple neck features 24
frets inlaid into an Indian rosewood fingerboard, which, when combined
with the diamond-cut acrylic double cutaway body, allows a full
two-octave access clear of the bass's ultrathin body. The re-issue
benefits from an improved bolt-on neck joint, as well as a solid
rosewood bridge with compensated brass saddles.
CME is shipping the little brother to its U-Key Mobiletone. The M-Key
(Mac/Win, $99) is an ultrathin, 49-key MIDI controller with
Velocity-sensitive semiweighted keys. This class-compliant USB device
sports a joystick and an assignable slider. The rear panel houses the
USB port, a MIDI Out jack and two 1/8-inch TRS universal pedal jacks,
which are fully footswitch and footpedal compatible. The M-Key ships
with the CME MusicPack containing free versions of popular audio
software such as Magix Samplitude SE and Arturia Analog Factory SE. NAMM
JZ Microphones Black Hole
JZ Microphones (booth #1897, Hall E) will introduce its new multipattern
studio microphone, Black Hole, at Winter NAMM. It has new original
stand-holder system (damper) and patented variable sputtering of
diaphragm, using specially mixed alloy for coating. The Black Hole is
produced with three switchable polar patterns (omni, cardioid, and
figure-8). Other features include Class-A discrete amplifier circuit,
two opposite-placed electrostatic capsules inside the compact head,
integrated capsule shockmount, and more. The Black Hole is available
Mackie SRM 350/450 Version 2
Mackie updates its best-selling speakers, now with lightweight neodymium
drivers and onboard Class-D bi-amplification, resulting in a 20 percent
weight reduction. Housed in midnight-blue, molded-polypropylene
enclosures that double as mains or monitors, the flyable SRM350 version
2 (195W) and SRM450 version 2 (400W) systems feature titanium-dome
compression drivers on wide-dispersion waveguides, 24 dB/octave
Linkwitz-Riley crossovers, onboard phase alignment/EQ/time correction,
and mic/line inputs. Shipping begins this month. NAMM booth #5776.
The Olympus (booth #1689, Hall E) LS-10 is a pocket-sized stereo
recorder that stores audio as uncompressed 24-bit, 96 kHz linear PCM WAV
files, as well as WMA and MP3 formats. The 5.8-ounce LS-10 has 2 GB of
internal memory and a SD/SDHC card slot that accommodates Secure Digital
removable media. Files can be offloaded via USB or with a simple SD card
reader to your DAW of choice (Mac or PC), or to Steinberg Cubase LE 4
software, which is bundled with the unit. Maximum recording time is 12
hours on two AA batteries.
Hilton Anaheim Hotel, Pacific Ballroom
The BIG Issues: Time & Money
Idea Center Sessions (booth #5501, Hall B)
How to Attract More Visitors to Your Web site and Keep Them Coming Back
How to Market Beyond Your Front Door
How to Increase Your Business by 25%...Starting Next Week
How to Take Your Company to the Next Level and Beyond
How to Create Displays That Sell!
Music Teacher Status: A "Point-Counterpoint" Panel
Increase Your Profitability Now!
Dressed for Success! Visual Merchandising Tips to Sell More!
How to Create a Profitable Recreational Music-Making Piano Program
How to Set Up a Practical Music Lesson Program in Your Store
Store Design Secrets for Music Retailers (Part 1)
Store Design Secrets for Music Retailers (Part 2)
How to Bring Tweens into the MI Channel—Hottest Trends in the
For additional information on these sessions, visit www.thenammshow.com/nammu.
House Ear Institute
(HEI), with the ongoing sponsorship commitment from Shure Inc. and NAMM,
will provide free hearing screenings, hearing protection, literature,
and education to WNAMM attendees/exhibitors; the free hearing screenings
are sponsored exclusively by Shure and available in booth #1196 in Hall
E between the hours of 9:30 a.m. and 6 p.m. on Thursday, January 17
through Saturday, January 20; and 9:30 a.m. to 5 p.m. on Sunday, January
20, 2008. A certified screening technician will conduct the screenings
based on regulatory guidelines established by OSHA, and House Ear
Institute personnel will provide audiology consultations and hearing
health information. The Institute will offer oto-acoustic emissions
(OAE) testing and the Hearing-In-Noise Test (HINT) as part of a research
study being conducted on hearing loss in the music and pro audio
Winter NAMM to See Music Legends Abound
Sennheiser's "The Right Mic" (booth #6579) campaign will showcase
Here's the line-up for Friday, January 18th:
Marshall Amps will host guitarist Doug Aldrich and other surprise guests
for a worldwide Tribute Amp unveiling at 10:30 a.m., booth #6440.
JUST IN: Native Instruments Special Guests!
Check out booth #6920 in Hall A from Thursday, January 17 to
Sunday, January 20, where Native Instruments will host live performances
throughout each day, featuring artists such as Grandmaster Flash, the
live bands of Pink and Justin Timberlake, Stephen Carpenter, Daz-I-Kue,
Dino Soldo, John Acquaviva, and others.
If you missed last year's show, check out this video on finding Bootsy!
E-Newsletter on January 16
Next week: even more product news; events for Saturday, January 20; more
sightings for the red carpet!
Missed last week's version? Check it out here.
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