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  A Penton Property   January 9, 2008 SUBSCRIBE   : UNSUBSCRIBE   : PREFERENCES

Table Of Contents
Winter NAMM Site—Coming Soon!
Product Preview
What's Happening on Friday, January 18
Artist Sitings
Looking Ahead
BOOKMARK IT!
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Winter NAMM Site—Coming Soon!
Get your mouse ready: the EM/Mix/Remix Winter NAMM Web site—launching within the next few days—will be your one-stop place to get up-to-date information on products unveiling at the show, blogs from the editors (letting you know what's cool on the showfloor), nightly Podcasts, nightly newsletters, video taken from the showfloor, and so much more!
NEW PRODUCTS
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Product Preview
Ampeg AMG100, ADA4
At booth #5776, Hall B, Ampex will unveil its AMG100 electric guitar line and Dan Armstrong "see-through" ADA4 bass. Offering nearly the same specifications as the ultra thin ADA6 (albeit crafted from traditional vintage electric guitar tone woods instead of clear acrylic), the AMG100 is available in three versions: AMG100 BLD ($949.99, list; $729.99, MAP), featuring a lightweight swamp-ash body with vintage blonde finish and single-ply black pick guard; AMG100 CH ($699.99, list; $529.99 MAP), with its lightweight mahogany body sporting a vintage cherry finish and laminated black pick guard; and AMG100 BK ($599.99, list; $449.99, MAP), featuring an alder body with black finish and tortoise-shell pick guard. The ADA4's ($1,899.99, list; $1,399.99, MAP) maple neck features 24 frets inlaid into an Indian rosewood fingerboard, which, when combined with the diamond-cut acrylic double cutaway body, allows a full two-octave access clear of the bass's ultrathin body. The re-issue benefits from an improved bolt-on neck joint, as well as a solid rosewood bridge with compensated brass saddles.
www.ampeg.com

CME M-Key
CME is shipping the little brother to its U-Key Mobiletone. The M-Key (Mac/Win, $99) is an ultrathin, 49-key MIDI controller with Velocity-sensitive semiweighted keys. This class-compliant USB device sports a joystick and an assignable slider. The rear panel houses the USB port, a MIDI Out jack and two 1/8-inch TRS universal pedal jacks, which are fully footswitch and footpedal compatible. The M-Key ships with the CME MusicPack containing free versions of popular audio software such as Magix Samplitude SE and Arturia Analog Factory SE. NAMM booth #6012.
www.cme-pro.com

JZ Microphones Black Hole
JZ Microphones (booth #1897, Hall E) will introduce its new multipattern studio microphone, Black Hole, at Winter NAMM. It has new original stand-holder system (damper) and patented variable sputtering of diaphragm, using specially mixed alloy for coating. The Black Hole is produced with three switchable polar patterns (omni, cardioid, and figure-8). Other features include Class-A discrete amplifier circuit, two opposite-placed electrostatic capsules inside the compact head, integrated capsule shockmount, and more. The Black Hole is available through Full Compass.
www.jzmic.com

Mackie SRM 350/450 Version 2
Mackie updates its best-selling speakers, now with lightweight neodymium drivers and onboard Class-D bi-amplification, resulting in a 20 percent weight reduction. Housed in midnight-blue, molded-polypropylene enclosures that double as mains or monitors, the flyable SRM350 version 2 (195W) and SRM450 version 2 (400W) systems feature titanium-dome compression drivers on wide-dispersion waveguides, 24 dB/octave Linkwitz-Riley crossovers, onboard phase alignment/EQ/time correction, and mic/line inputs. Shipping begins this month. NAMM booth #5776.
www.mackie.com

Olympus LS-10
The Olympus (booth #1689, Hall E) LS-10 is a pocket-sized stereo recorder that stores audio as uncompressed 24-bit, 96 kHz linear PCM WAV files, as well as WMA and MP3 formats. The 5.8-ounce LS-10 has 2 GB of internal memory and a SD/SDHC card slot that accommodates Secure Digital removable media. Files can be offloaded via USB or with a simple SD card reader to your DAW of choice (Mac or PC), or to Steinberg Cubase LE 4 software, which is bundled with the unit. Maximum recording time is 12 hours on two AA batteries.
www.olympusamerica.com

EVENTS
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What's Happening on Friday, January 18
Hilton Anaheim Hotel, Pacific Ballroom
8 a.m.
The BIG Issues: Time & Money

Idea Center Sessions (booth #5501, Hall B)
10:30 a.m.
How to Attract More Visitors to Your Web site and Keep Them Coming Back

11 a.m.
How to Market Beyond Your Front Door

11:30 a.m.
How to Increase Your Business by 25%...Starting Next Week

12 p.m.
How to Take Your Company to the Next Level and Beyond

1 p.m.
How to Create Displays That Sell!

1:30 p.m.
Music Teacher Status: A "Point-Counterpoint" Panel

2:30 p.m.
Increase Your Profitability Now!

2:30 p.m.
Dressed for Success! Visual Merchandising Tips to Sell More!

3 p.m.
How to Create a Profitable Recreational Music-Making Piano Program

3:30 p.m.
How to Set Up a Practical Music Lesson Program in Your Store

4 p.m.
Store Design Secrets for Music Retailers (Part 1)

4:30 p.m.
Store Design Secrets for Music Retailers (Part 2)

5 p.m.
How to Bring Tweens into the MI Channel—Hottest Trends in the Market

For additional information on these sessions, visit www.thenammshow.com/nammu.

House Ear Institute
(HEI), with the ongoing sponsorship commitment from Shure Inc. and NAMM, will provide free hearing screenings, hearing protection, literature, and education to WNAMM attendees/exhibitors; the free hearing screenings are sponsored exclusively by Shure and available in booth #1196 in Hall E between the hours of 9:30 a.m. and 6 p.m. on Thursday, January 17 through Saturday, January 20; and 9:30 a.m. to 5 p.m. on Sunday, January 20, 2008. A certified screening technician will conduct the screenings based on regulatory guidelines established by OSHA, and House Ear Institute personnel will provide audiology consultations and hearing health information. The Institute will offer oto-acoustic emissions (OAE) testing and the Hearing-In-Noise Test (HINT) as part of a research study being conducted on hearing loss in the music and pro audio industries.

THE RED CARPET
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Artist Sitings
Winter NAMM to See Music Legends Abound
Sennheiser's "The Right Mic" (booth #6579) campaign will showcase numerous musicians.

Here's the line-up for Friday, January 18th:

Noon
Nina Storey

12:30 p.m.
Tony Lucca

1 p.m.
Porcelain

2 p.m.
The Dirges

2:30 p.m.
TBD

3 p.m.
Nina Storey

3:30 p.m.
Tony Lucca

4 p.m.
Porcelain

4:30 p.m.
TBD

5 p.m.
The Dirges

Marshall Amps will host guitarist Doug Aldrich and other surprise guests for a worldwide Tribute Amp unveiling at 10:30 a.m., booth #6440.

JUST IN: Native Instruments Special Guests!
Check out booth #6920 in Hall A from Thursday, January 17 to Sunday, January 20, where Native Instruments will host live performances throughout each day, featuring artists such as Grandmaster Flash, the live bands of Pink and Justin Timberlake, Stephen Carpenter, Daz-I-Kue, Dino Soldo, John Acquaviva, and others.

If you missed last year's show, check out this video on finding Bootsy!

STAY TUNED
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Looking Ahead
E-Newsletter on January 16
Next week: even more product news; events for Saturday, January 20; more sightings for the red carpet!

Missed last week's version? Check it out here.

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