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MIX Show News
In the January 26, 2010 Issue:
  Big Show Shines in Tough Times
  Ampeg Heritage SVT-CL, SVT-810E, SVT-410HLF
  Universal Audio Has Been Busy
  Waves Signature Series
  Yamaha DTX-Multi 12
  Roland V-Combo VR-700
Editor's Take

Big Show Shines in Tough Times

NAMM, the International Music Products Association, returned to Anaheim, Calif., from January 14 to 17, for its 2010 Winter Show to an uncertain market. Even in these economically challenging times, the 2010 expo attracted 1,373 exhibitors and a respectable 87,569 registrants, indicating a surge in market enthusiasm.

Yet we live in interesting times, and the lines between pro and MI continue to blur, with one such example being the acquisition of Midas and Klark Teknik by Behringer's parent company last month. This year also marked the first time Peavey exhibited its MediaMatrix line at the show, and with other top-end companies at NAMM—such as Aviom, Community, Crane Song, DPA, JBL, Manley, Neumann, Renkus-Heinz, Solid State Logic, Studer and more—most audio pros would feel right at home walking the exhibit floor. Read the rest of this show report.

New Products

Ampeg Heritage SVT-CL, SVT-810E, SVT-410HLF

The all-new Ampeg Heritage SVT-CL, Heritage SVT-810E and Heritage SVT-410HLF heads deliver massive, all-tube power using premium JJ tubes for the preamp stage and “Winged C” power tubes. The Heritage SVT-CL pushes 300 watts of power, which is perfect for the companion cabinets. The Heritage SVT-810E and SVT-410HLF both feature custom U.S.-made Eminence drivers that meet the exact specifications of the original SVT speakers. The enclosures are built using rugged 15mm birch plywood. Find out more about the Ampeg Heritage SVT-CL, SVT-810E and 410HLF

Slate Digital Virtual Console Collection
The Virtual Console Collection—bringing the sound of six analog consoles inside your DAW—comprises two plug-ins: Virtual Channel (applied to mixing channels) and Virtual Mixbus (applied to master fader). Each plug-in allows the user to choose from one of six meticulously modeled consoles. When using the Virtual Console Collection, the DAW instantly takes on the personality of a real analog mixing desk with all its subtleties and nuances. The imaging and depth improves, instruments sit better in the frequency spectrum, and mixing becomes easier and more musical. Users can push the DAW faders up to find each mixer's sweet spot. The collection is available as a 14-day unlimited demo and can be downloaded from and purchased at audio dealers worldwide.

Steinberg C12 Advanced Integration USB Studio
High-quality audio hardware offering both recording and controller features combines with the included Cubase AI5 and Advanced Integration technology to offer a complete production solution engineered specifically for newcomers and mobile production environments. The USB audio interface features two mic preamps with XLR/TRS combo connectors and 48V phantom power, as well as a hi-Z input. Designed in cooperation with and built by Yamaha, CI2 also offers the AI Knob controller, which assumes control of any parameter by simply hovering over it with the mouse. The “Cubase Ready LED” indicates that Cubase is connected and the system is ready to use. CI2 supports both Windows and Mac OS X. MSRP in North America: $249. Find out more about the C12.

Check out the NAMM New Products Guide.

Today's Bloggers, Sponsored by Peavey DJ

Universal Audio Has Been Busy

Massive PassiveOne of the most obvious trends at NAMM was partnering between companies that make audio hardware and software or between manufacturers and distributors. Universal Audio, a company with a long history of collaboration, announced several new partnerships to develop plug-ins for its UAD-2 DSP platform...Read more of this blog.

Serious Ivory Update
Ivory II, the latest version of Synthogy’s flagship software, is easily the most realistic sampled piano I’ve ever heard. Ever since Kurzweil released the K250, authentic-sounding sympathetic resonance has been the holy grail of digital-piano designers, and the folks at Synthogy have finally hit the mark, doubling the realism of an already fine virtual instrument in the process. In fact, I’m probably as excited about Ivory II as anything I’ve seen or heard at NAMM. Read more of this blog.

Big Names Intro New Waves Plug-Ins
Eddie Kramer Waves plug-inAt the Waves press conference this morning, plenty of new products were unveiled. My favorites were the Signature-Series plug-ins from Chris Lord-Alge and Jack Joseph Puig. Each features dedicated plug-ins for vocals, guitars, drums and more. They’re due out in March and will cost $800 each. Puig and Lord-Alge were both present at the press conference and talked about and demoed their plug-ins. Read more of this blog.

Read all blog posts.

Latest Videos, Sponsored by Universal Audio

Waves Signature Series

A demo of the new Chris Lord-Alge and Jack Joseph Puig Signature Series plug-in suites from Waves. Each features six application-specific plug-ins for guitars, drums, bass, vocals and more. Watch the video.

Yamaha DTX-Multi 12

Yamaha's Tom Griffin demos the DTX-Multi 12 electronic percussion pad. Yamaha describes the unit as being a "multipurpose, multilevel, multi-play-style, multi-pad." Watch the video.

Watch more NAMM 2010 videos.

Roland V-Combo VR-700

Ed Diaz of Roland demos the V-Combo VR-700 keyboard. Interspersed are clips of him playing the VR-700 live at Roland's press preview event on the night before NAMM. Watch the video.

It seems that every day, there is a new iPhone app ready for download—whether it’s a game, tracking sport scores, etc. Next month, Mix looks at high-end audio iPhone apps that can be tools for your next production. Tell us your favorite audio app by e-mailing

Do you perform music live? Frequently. Occasionally. Never. Click here to take the poll.

Who should win Album of the Year at this year's Grammy Awards? Click here to take the poll.


Announcements From Mix
NAMM Foundation Announces Best Communities for Music Education (BCME) Survey

Special New Atlantis Audio Discounts for EM Readers
Until the end of February, sound developer New Atlantis Audio is offering a special deal to EM readers and a emusician visitors: a 25 percent discount on its Reason ReFill libraries, Physical Therapy Volume 1, B.E.A.S.T. and Polar Elements, if you buy all three. Use the code EMMAG to get your discount.

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