December 30, 2008 Mobile Friendly    Web Version    Add to your Safe Sender list

i-merchant: E-Commerce Tips & Trends

From the Editors of MultiChannel Merchant
i-merchant: E-Commerce Tips & Trends
In This Issue
  Enter the MCM Awards!
  In Search of SEO Training
  Victoria’s Secret’s New Site Speaks Spanish—Sort Of
  Top 5 Mistakes Retailers Make On Their Websites
  Consumers Not So Satisfied With E-tailers This Holiday
  Are Things at Amazon All That Peachy?
  Thanks For the Crappy Christmas, Lakeside Collection

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Editor's Note

Enter the MCM Awards!

Is your Website a winner? Get the recognition you deserve by entering the 2008 Multichannel Merchant Awards. Click here to learn more. But don't delay: The deadline for entries is Jan. 23.

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In Search of SEO Training

By Stephan Spencer

More merchants are taking search engine optimization into their own hands by bringing SEO inhouse. But while a little knowledge is a dangerous thing, not enough knowledge is bad too. Here's where to turn for an SEO education.
READ THE FULL ARTICLE HERE

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Leveraging Video to Increase Online Retail Sales
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Victoria’s Secret’s New Site Speaks Spanish—Sort Of

By Tim Parry

To better serve its Spanish-speaking customers in the U.S. and around the world, Victoria’s Secret this past fall quietly launched a Spanish-language Website. But some marketing experts think the lingerie merchant had better brush up on its Spanish translation.
READ THE FULL ARTICLE HERE

Top 5 Mistakes Retailers Make On Their Websites

By Eric Tobias

You need to get personal with customers to compete in today's cutthroat multichannel retail environment. But when it comes to personalizing the consumer shopping experience online, a lot of retailers are getting it wrong.
READ THE FULL ARTICLE HERE

Consumers Not So Satisfied With E-tailers This Holiday

By Tim Parry

If you think you did a better job as an Internet merchant this holiday than last, you may want to take a look at your site from 50,000 feet. According to the annual Top 40 Online Retail Satisfaction Index from ForeSee Results and FGI Research, 40% of e-tailers saw a decline in customer satisfaction. And that's a disturbing trend for merchants hoping to survive the recession.
READ THE FULL ARTICLE HERE

Bytes From The Big Fat Marketing Blog

Are Things at Amazon All That Peachy?

Does a record number of orders processed mean it was Amazon.com's best Christmas ever? Or is Amazon tossing around numbers to look like its the e-commerce guru? We don’t know, but a look at its post-Christmas press release hints that Amazon would never enter the No Spin Zone.
READ THE FULL ARTICLE HERE

Thanks For the Crappy Christmas, Lakeside Collection

So where are the holiday gifts for Tim Parry's wife's employees? They were in the mail stream, according to one of Lakeside Collection's call center employees. Not in the mail stream, according to another. looks like Mrs. Parry's employees are going to pitch in and get her a lump of coal.
READ THE FULL ARTICLE HERE

This issue brought to you by:
 BroadVision
 Akamai
 NCOF

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