December 14, 2010 Mobile Friendly    Web Version    Add to your Safe Sender list

From the Editors of MultiChannel Merchant
In This Issue
  Social Media Having an Impact on Email
  IE 9's Tracking Protection Will Slow Consumers, Not Marketers
  Dynamic Personalization Produces Dynamic Results
  Is Pay-For-Performance SEO the Next Big Thing?
  JCPenney Unwraps New Mobile Initiatives for the Holidays
  Is Your Website a Winner?
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Google Commerce Search is a scalable, hosted search solution for your e-commerce site that helps visitors find products faster. By giving your customers user-friendly filters to narrow their search, it helps ensure less searching and more buying on your site.

Social Media Having an Impact on Email

By Justin Gottlieb

If you’re still exclusively using outdated customer acquisition methods, you should consider some new findings that suggest there may be a less intrusive alternative: offering consumers the ability to opt-in through social networking sites.
READ THE FULL ARTICLE HERE

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Ability SmartSite Ecommerce Software

Build and integrate your enterprise website on time and within your budget. Ability SmartSite has the right tools to build your online revenue: mobile site themes, interactive product displays, smooth integrations, and much more. Contact sales@abilitycommerce.com today for expert site analysis and customized recommendations.

IE 9's Tracking Protection Will Slow Consumers, Not Marketers

Is the new Tracking Protection feature practical for the Internet Explorer 9 user, or a warning message sent by Microsoft to marketers with hopes they will respect consumers' privacy? Web marketing experts Amy Africa and Tom Funk weigh in on what the new service means.
READ THE FULL ARTICLE HERE

Dynamic Personalization Produces Dynamic Results

By Sherry Chiger

Dynamic personalization is a way to respond to the individual website user in real time, according to some online experts. It's also the closest direct marketers have yet come to reaching the holy grail of one-to-one marketing.
READ THE FULL ARTICLE HERE

Is Pay-For-Performance SEO the Next Big Thing?

By Stephan Spencer

Are you getting the most bang for your SEO buck? It can be hard for merchants to tell, because the impact of proper search engine optimization isn't immediately apparent. A pay-for-performance pricing model for SEO services, similar to pay-per-click, may be the answer. But there are some pitfalls with this approach.
READ THE FULL ARTICLE HERE

JCPenney Unwraps New Mobile Initiatives for the Holidays

By Patricia Odell

(PROMO Xtra) J.C. Penney has unwrapped a number of new mobile initiatives, investing heavily in technology so customers can easily make purchases directly from their smart phones. Here's a rundown of the mobile offerings the general merchant unveiled just in time for the holidays.
READ THE FULL ARTICLE HERE

Is Your Website a Winner?

The MCM Awards are the industry’s top honors for b-to-b and b-to-c multichannel marketers, recognizing the best in ecommerce websites and print catalogs. Enter this year for your chance to win a Gold or Silver Award. Plus, every entry is evaluated by the brightest ecommerce minds—and MCM provides you with that valuable judges' feedback. What do you have to lose?
READ THE FULL ARTICLE HERE

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This issue brought to you by:
• Google
• Ability Commerce
• VeriSign Trust™

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