In This Issue
ADVERTISEMENT
 Google
Commerce Search is a scalable, hosted search solution for your
e-commerce site that helps visitors find products faster. By giving your
customers user-friendly filters to narrow their search, it helps ensure
less searching and more buying on your site.
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By Justin Gottlieb
If you’re still exclusively using outdated customer
acquisition methods, you should consider some new findings that suggest
there may be a less intrusive alternative: offering consumers the
ability to opt-in through social networking sites.
READ THE FULL ARTICLE
HERE
ADVERTISEMENT
 Ability
SmartSite Ecommerce Software
Build and integrate your enterprise website on time and within your
budget. Ability SmartSite has the right tools to build your online
revenue: mobile site themes, interactive product displays, smooth
integrations, and much more. Contact sales@abilitycommerce.com
today for expert site analysis and customized recommendations.
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Is the new Tracking Protection feature practical for the
Internet Explorer 9 user, or a warning message sent by Microsoft to
marketers with hopes they will respect consumers' privacy? Web marketing
experts Amy Africa and Tom Funk weigh in on what the new service
means.
READ THE FULL ARTICLE
HERE
By Sherry Chiger
Dynamic personalization is a way to respond to the
individual website user in real time, according to some online experts.
It's also the closest direct marketers have yet come to reaching the
holy grail of one-to-one marketing.
READ THE FULL ARTICLE
HERE
By Stephan Spencer
Are you getting the most bang for your SEO buck? It can be
hard for merchants to tell, because the impact of proper search engine
optimization isn't immediately apparent. A pay-for-performance pricing
model for SEO services, similar to pay-per-click, may be the answer. But
there are some pitfalls with this approach.
READ THE FULL ARTICLE
HERE
By Patricia Odell
(PROMO Xtra) J.C. Penney has unwrapped a number of new
mobile initiatives, investing heavily in technology so customers can
easily make purchases directly from their smart phones. Here's a rundown
of the mobile offerings the general merchant unveiled just in time for
the holidays.
READ THE FULL ARTICLE
HERE
The MCM Awards are the industry’s top honors for b-to-b
and b-to-c multichannel marketers, recognizing the best in ecommerce
websites and print catalogs. Enter this year for your chance to win a
Gold or Silver Award. Plus, every entry is evaluated by the brightest
ecommerce minds—and MCM provides you with that valuable judges'
feedback. What do you have to lose?
READ THE FULL ARTICLE
HERE
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The VeriSign Trust™ Seal is the most trusted security
mark on the Internet, viewed more than 150 million times a day. Learn
how it can increase traffic, preference for your site, and transactions
at VeriSign.com/Trust.
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