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MCM WEEKLY

News and Intelligence for the Multichannel Merchant


January 12, 2012

Hayne to Succeed Senk as Urban Outfitters' CEO
Announcing The Only Conference Exclusively About Direct-to-Customer Operations and Fulfillment
10 Tips for Successful Cross-Channel Marketing
How eBags Set Holiday, Annual Sales Records in 2011
6 Ways to Reach Tablet Shoppers to Drive ROI
Infographic: Are You Running Enough Tests on Your Website?
6 Tips for Mastering Google Shopping
How to Implement Your Order Management System On Time and Within Budget
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MODEX ® 2012 - Where Supply Chain Solutions are Moving

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Hayne to Succeed Senk as Urban Outfitters' CEO

By Multichannel Merchant Staff

Glen Senk resigned as CEO of Urban Outfitters on Monday, and has been succeeded by president and chairman Richard Hayne.

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Social, Mobile and Local: Why They Matter for Email Marketers

Social media has put more control into consumers' hands and in the coming year successful marketers will focus on integrating these channels into existing programs to turn hype into ROI. In this webinar, Silverpop will offer advice for leveraging social, mobile and local “mocial” channels to enhance multichannel marketing campaigns. Register NOW!

Announcing The Only Conference Exclusively About Direct-to-Customer Operations and Fulfillment

Great operations and fulfillment has never been more important to multichannel merchants looking to acquire and retain customers. Make sure that your operations and fulfillment management attends the only conference exclusively about Direct-to-Customer Operations and Fulfillment. The Operations Summit will take place on May 2-3 in Memphis, TN.

In addition to plenty of networking and educational opportunities, there will be multiple tours of DTC-related facilities, including several FedEx operations. The Summit will focus on actionable ideas for greater efficiency, smart technology purchases, faster delivery and productivity, top-rated customer satisfaction, and cost control. Please email Ellen.Shannon@penton.com for more information.

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10 Tips for Successful Cross-Channel Marketing

By Stephen R. Lett

Successful cross-channel marketers recognize that the pot of gold at the end of the rainbow really depends on leveraging the strengths of all channels. Here are 10 tips to consider.

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How eBags Set Holiday, Annual Sales Records in 2011

By Jim Tierney

Online handbags and accessories seller eBags turned in a stellar sales performance during holiday 2011 and for the entire year. Find out what helped spark its success.

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6 Ways to Reach Tablet Shoppers to Drive ROI

By Jim Tierney

As mobile and tablet commerce contine to evolve, here are six ways to reach tablet shoppers to help drive your ROI.

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Infographic: Are You Running Enough Tests on Your Website?

The top goal for ecommerce merchants is to consistently deliver engaging website experiences. Learn why it's important to constantly test simultaneous campaigns to discover what may create a winning formula.

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6 Tips for Mastering Google Shopping

By Chuck Tomlinson

Google allows retailers to use either a feed or the Google API to upload products to Google Shopping free of charge. Here are six tips to take full advantage of Google Shopping.

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How to Implement Your Order Management System On Time and Within Budget

By Curt Barry

Installing a new Order Management System is a big financial investment and considerable work for the department managers in your company, in addition to their regular jobs. Here's how you can make the entire process smoother.

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