Armed with high-tech biometric and neurological tools and a blossoming body of research on how purchasing decisions are subconsciously made, more companies—from food giants Cargill and Frito-Lay to market research leaders Symphony IRI and Nielsen—are mining deep into the minds of potential consumers.
Read More >>

New methods can tell you a great deal about your consumer. But is it what your business really needs to know?
Read More >>

The Sprouts Farmers Market merger and acquisition of Henry's Farmers Markets is complete. As a result, Sprouts will have 99 stores, 7 thousand employees and projected annual revenue around $1 billion.
Read More >>

Functional Ingredients illuminates "beauty from within" marketing strategies—the good, the bad and the ugly—for nutricosmetics manufacturers.
Read More >>

Just what exactly are nutricosmetics and do they really work? Three NewHope360.com editors discuss these inner beauty aids, their benefits and what ingredients you should look for when choosing a nutricosmetic—as well as what manufacturers should consider during formulation.
Read More >>

Want to know why Baby Boomers prefer to go positive, why a product's smell is important to new moms, or why women respond to storytelling but not so much to sexy images? Neuromarketing can tell you.
Read More >>

Here's how some of the nation's natural product companies are pitching in to celebrate Earth Day—and how you can get involved.
Read More >>

For many years, Delicious Living has suggested that lowering your intake of processed sugars in whatever form is a good idea. But just how bad is sugar for us? In what quantities, and in which forms, is sugar okay? Among sugars, does high fructose corn syrup (HFCS) deserve the "evil" stamp it has gotten in recent years?
Read More >>

To celebrate joining Newhope360.com, Nutrition Business Journal, the leading source of detailed market research and consulting services for decision-makers in the natural, nutrition and complementary & alternative health industries, is hosting a 2-day sale April 20-21.

Visit www.nutritionbusinessjournal.com to shop and receive 36% OFF - Be sure to use discount code NBJ36.

Buy $6,000 worth of research and get 50% OFF your entire purchase — Be sure to use discount code NBJ50.

Here are a few links that will help you with your shopping:

• 2010 NBJ Market Research Reports
• 2011 NBJ Market Research Reports
• NBJ Data Charts
• NBJ Single Issues
• NBJ Archived Webinars