When The Money's Right, Celebrity Chefs Won't
Quibble About Kibble
You know things are getting weird when the person who comes in first
on Forbes' list of the ten top-earning celebrity chefs not only isn't a
chef, but also has just branched out into the dog food business. And the
guy who finishes tenth recently taped a TV show where his "adventure"
involved him pulling a kitchen shift at the restaurant where he used to
work–a gig he's pulled off maybe 2,000 times before. So make no
mistake. The sky's the limit for media-savvy culinarians today, and
cooking skills and restaurant ownership are just part of what you need
to succeed. TV exposure and the corporate sponsorships it leads to are
where the big money can be found.
A Slippery Slope For Fast Food
Lost in the news of the Los Angeles City Council's moratorium on
fast food development in South L.A. was an even-more-significant story
about the future of the quick serve sector: "Disneyland Closes Three
McDonald's Restaurants." If you subscribe to the theory that food trends
happen first in California and work their way across the country later,
family-friendly Disney's dismissal of McDonald's is an ominous
development for those who own and operate QSRs. But it's good news for
full service, now seen as the more desirable segment.
The Concepts of Tomorrow Conference will inspire and enlighten
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our lowest registration rate at www.cotconference.com. If you prefer to register by
phone call our toll-free customer-service line at 800-736-8660.
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