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August 15, 2008

When The Money's Right, Celebrity Chefs Won't Quibble About Kibble

You know things are getting weird when the person who comes in first on Forbes' list of the ten top-earning celebrity chefs not only isn't a chef, but also has just branched out into the dog food business. And the guy who finishes tenth recently taped a TV show where his "adventure" involved him pulling a kitchen shift at the restaurant where he used to work–a gig he's pulled off maybe 2,000 times before. So make no mistake. The sky's the limit for media-savvy culinarians today, and cooking skills and restaurant ownership are just part of what you need to succeed. TV exposure and the corporate sponsorships it leads to are where the big money can be found.
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A Slippery Slope For Fast Food

Lost in the news of the Los Angeles City Council's moratorium on fast food development in South L.A. was an even-more-significant story about the future of the quick serve sector: "Disneyland Closes Three McDonald's Restaurants." If you subscribe to the theory that food trends happen first in California and work their way across the country later, family-friendly Disney's dismissal of McDonald's is an ominous development for those who own and operate QSRs. But it's good news for full service, now seen as the more desirable segment.
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