Want to cash in on the booming Chinese economy just like McDonald’s and KFC are doing? Now you can—as an investor—thanks to the U.S.-based initial public offering from China fast feeder Country Style Cooking Restaurant Chain. Its IPO was an instant hit, as the share price rose 52 percent on the first day of trading. Is there more growth to come?

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That ever-perceptive industry consultant/trend watcher Andrew Freeman is at it again. He’s back with his fourth annual list of picks for the food and restaurant trends with the most promise. His firm, Andrew Freeman & Company, advises restaurants and hotels on marketing and public relations campaigns, and he's the guy who can tell us what's coming next down the foodservice pipeline.

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Let’s skip the usual platitudes about customer service and jump straight to the relevant risk/reward proposition: Two new surveys have uncovered the drastic effect poor service now has on restaurant operators. It turns out that disgruntled customers can cost you a lot more than merely losing them as repeat customers.

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