There’s no Elvis Presley-branded theme restaurant in the King’s hometown of Memphis, or anywhere else in the U.S., for that matter. But a handful of Elvis American Diners now operates in Israel and Eastern Europe. How come this can’t-miss concept—it taps into a massive fan base—is only being franchised overseas?

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Trying economic times have forced many restaurants to operate more efficiently and economically to sustain profits. While reduced energy consumption and marginally lower electric bills can be realized through simple solutions, the greatest cost reductions lie with the heating and air conditioning (HVAC) system — a restaurant's highest controllable expense. Unfortunately,few restaurant operators focus on climate control energy efficiency as a means of cost savings.

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Let’s hope that luxury carmaker Cadillac’s notion of using high-profile chefs and cooking competitions as a means to lure potential customers into test-driving their vehicles succeeds. This food-based marketing strategy could open up lucrative side jobs for chefs while simultaneously creating tons of no-cost publicity for their restaurants.

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