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RestaurantHospitality RHExtra for Septembeer 13, 2011
 Few Food Truck Fans Using Social Media
 Chipotle Goes Hollywood
 Show, Tell, Order With An iPad

Few Food Truck Fans Using Social Media

Do you have to be a whiz at communicating via Facebook and Twitter to get in on the food truck game? Maybe not. Only 13 percent of customers responding to a new National Restaurant Association survey said they find food trucks that way. Most patrons—73 percent—say they just happen to see the trucks on the street.

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Chipotle Goes Hollywood

Will Americans sit through a two-minute animated film about the evils of factory farming before the movie they paid to see actually starts? And will Chipotle Mexican Grill’s sponsorship of it turn off more people than it turns on? We’ll find out soon, because advocacy ad vehicle “Back to the Start” hits 5,700 theater screens nationwide this month.

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Show, Tell, Order With An iPad

It seems that about the only thing iPads are not doing for restaurants these days is cooking. IPads—one of the most coveted gadgets in recent years—started popping up in restaurants last year, replacing everything from menus, to waitstaff, to live entertainment. Two recent developments caught our eye: a restaurant in New York claims to run entirely on iPads; and a steakhouse chain has mounted its hefty wine list on the electronic tablets to take some of the guesswork out of wines.

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