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RestaurantHospitality RHExtra for November 1, 2011
 Groupon Cuts Restaurants A Better Deal
 Food Trucks Learn To Leverage Their Buzz
 Morton's, Pollo Tropical Plan 11-11-11 Deals

Groupon Cuts Restaurants A Better Deal

Restaurant operators won’t be part of the action when the stock of daily deal giant Groupon starts trading later this week. But they might want to take a look at the company’s new Groupon Now! service, which costs less and gives operators more control than traditional Groupon deals.

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Food Trucks Learn To Leverage Their Buzz

Look out. The Miami-based Bocaditos food truck now provides free promotion to businesses that let it park on their property. This solves a truck owner’s biggest dilemma—a lack of legal, predictable sites—but might create one for you.

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Morton's, Pollo Tropical Plan 11-11-11 Deals

The calendar numbers for the month, day and year synchronize but once a year, which is why some restaurants are jumping on the chance to promote one-shot 11-11-11 meal deals a week from next Friday. You don’t get a chance to offer a date-equals-price promotion very often. Why not make the most of this one while you can?

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