YOUR LOGO HERE: NO FUNK IN THE TRUNK AT
RESTAURANT GUY SAVOY
Whether you call it a marketing partnership, cross-branding or
product placement, Restaurant Guy Savoy at Caesars Palace Las Vegas has
discovered a no-cost way to keep customers and money rolling in during
the current slowdown: have a foodservice supplier sponsor part of the
restaurant. If a three-Michelin-star chef like Savoy thinks this move
doesn't dilute his restaurant's image, what's stopping you from doing
WHO'S BUZZWORTHY? RACHEL RAY, WOLFGANG PUCK
AND, UNFORTUNATELY, NO ONE ELSE.
Boy, do we hope this isn't a leading indicator: There are but two
chefs listed in Forbes magazine's 2009 Celebrity 100—and that's if
we count "food personality" Rachel Ray as a chef. Perennial list-maker
Wolfgang Puck is still there, but the other restaurant industry names
that used to populate this list didn't make the cut. We hope Forbes
isn't telling us that chefs who reside at the top of the culinary
hierarchy are losing their mojo, because the trickle-down effect of
their fame helps the industry as a whole.
More than a dozen hard-hitting topics targeted to grow your concept.
Join your peers at the 2009 Concepts of Tomorrow Conference, September
13-15 in San Francisco to learn about topics such as: upcoming consumer
trends, raising menu prices in this economy, how servers can work a room
for profit, suggestions to build your brand, and how to be sustainable &
Click here for
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New England Rachel
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