TIGER WOODS, RESTAURATEUR
We aren’t sure how much direct input golf megastar Tiger Woods
actually had in the deal-making. But Tiger Woods Dubai, a
super-luxurious residential golf community that’s set to open to 2010,
will be the site of a new restaurant from three-Michelin-star French
chef Guy Savoy. This signature restaurant will be located on the roof of
the 580-acre development’s The Hotel, whose 90 suites and 14 bungalows
range in size from a low of 1,600 square feet up to 9,500 square feet.
STEP ASIDE, SHREK. FOOD, INC. IS COMING TO
Restaurants have done movie tie-ins for decades, typically involving
fast food giveaways and special kids’ meals—Shrek/Burger King and
McDonald’s/Pirates of the Caribbean being two prominent examples. But
fast casual burrito king Chipotle is taking this strategy in an
unexpected new direction with its promotion of the documentary film
Food, Inc., which blasts large-scale agribusiness and factory farming.
And Chipotle isn’t the only chain thinking it can boost sales by
linking up with food issue advocacy. The head of Jason’s Deli, a
200-plus-unit sub chain based in Beaumont, TX, is currently going around
the country trying to stir up interest in eradicating childhood obesity.
Have these two chains found a way to get ahead of the curve, and benefit
HEALTHY DINING A HARD SELL, STUDY SAYS
Nutritionists are harping on everyone to make better food choices.
The government wants you to disclose the calorie and fat counts in your
dishes. And many of your guests are dealing with multiple diet-related
chronic illnesses, not the least of which is obesity. But do they want
to eat right at your restaurant? Nope, according to a just-released
study from Mintel Menu Insights.
Got an up-and-coming restaurant concept?
Learn how to take it to the next level at the 2009 Concepts of Tomorrow
Conference, September 13-15, 2009 in San Francisco. Register today and
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New England Rachel
Midwest & Ohio Sam Wilson
West Lisa Snider
Southeast Doug Mael
Penton Media, Inc.
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