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July 15, 2009


We aren’t sure how much direct input golf megastar Tiger Woods actually had in the deal-making. But Tiger Woods Dubai, a super-luxurious residential golf community that’s set to open to 2010, will be the site of a new restaurant from three-Michelin-star French chef Guy Savoy. This signature restaurant will be located on the roof of the 580-acre development’s The Hotel, whose 90 suites and 14 bungalows range in size from a low of 1,600 square feet up to 9,500 square feet.
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Restaurants have done movie tie-ins for decades, typically involving fast food giveaways and special kids’ meals—Shrek/Burger King and McDonald’s/Pirates of the Caribbean being two prominent examples. But fast casual burrito king Chipotle is taking this strategy in an unexpected new direction with its promotion of the documentary film Food, Inc., which blasts large-scale agribusiness and factory farming. And Chipotle isn’t the only chain thinking it can boost sales by linking up with food issue advocacy. The head of Jason’s Deli, a 200-plus-unit sub chain based in Beaumont, TX, is currently going around the country trying to stir up interest in eradicating childhood obesity. Have these two chains found a way to get ahead of the curve, and benefit from it?
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Nutritionists are harping on everyone to make better food choices. The government wants you to disclose the calorie and fat counts in your dishes. And many of your guests are dealing with multiple diet-related chronic illnesses, not the least of which is obesity. But do they want to eat right at your restaurant? Nope, according to a just-released study from Mintel Menu Insights.
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