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You say times are tough at your restaurant? Think what
it's like at big-ticket operations like Ruth's Chris Steak House or
Restaurant Guy Savoy at Caesars Palace in Las Vegas. They're set up to
cater to a clientele for whom price is no object, a disappearing
demographic these days. What to do? These two operations have finally
succumbed to the inevitable by offering prix fixe meals at a low-ball
(for them) price they hope will help fill seats. So what does prix fixe
mean today at the very high end of the fine dining world? Read on.
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Searching for a signal about how consumers will spend
their discretionary dollars? Look no further than outdoor retailer Bass
Pro Shops (BPS), many of whose over-the-top megastores contain large
casual dining seafood operations that operate under the Islamorada Fish
Company brand. The new BPS store in Altoona, IA, near Des Moines, has a
restaurant, too, but it's a scaled-back concept called Uncle Buck's.
When a savvy retail giant like Bass Pro Shops (60 stores, $1.9 billion
in sales, more than 100 million store visits annually) makes a move
indicating that consumers are cutting back, it's time to pay attention.
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Kids may not always make sound food choices, but don't be
fooled: They know from healthy. In a recent study by Technomic and C3, a
youth-focused brand marketing agency, 9 out of 10 kids surveyed
recognized fresh whole fruits and vegetables are healthy. About
three-quarters also identified salad, steamed vegetables and eggs as
healthful options. And more than half said the same about fish, cheese,
chicken and peanut butter.
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