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How about this for a super-smart move by full-service
restaurants in Los Angeles? First, the better to drive pre-holiday
business in these troubled economic times, they doubled up on the
ever-popular restaurant week concept by rolling out a fall edition.
Second, to publicize it, they cashed in on the food truck craze by
slapping the dineLA Restaurant Week logo on one and having five
prominent chefs serve out of it during the week prior to the event.
Genius marketing move, no?
FULL ARTICLE
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At last. The New York City Department of Health—the
people who caused you to purge trans fats from your kitchen and to worry
about (or to actually post) calorie counts on your menu—has a new
initiative that doesn’t involve restaurants. It’s all about
elevators, as in making people use them less and climb stairs more.
Finally, they’re acknowledging that personal responsibility and a
minimal level of exercise can address health issues just as well as
giving restaurant operators a hard time about what their customers
voluntarily choose to eat.
FULL ARTICLE
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Consumers may be cutting back on their restaurant
spending, but one menu item seems untouchable: the high-quality
hamburger. According to a new study from Technomic, diners “expect to
pay more for a higher quality, better burger, and are willing to do so
because the value proposition is heightened,” says Darren Tristano,
the firm’s executive v.p.
FULL ARTICLE
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