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Get in line if you find QSR giant Burger King’s decision
to give its brand a fast-casual makeover worrisome. The Burger King
franchisees that have to install the company’s new “20/20” design
are surprisingly wary of the venture,too, as are the bankers who’ll
lend them the money to do it. Even if 20/20 works as advertised, a
back-of-the-envelope calculation makes it hard to figure out how and
when a return on this investment will materialize.
FULL ARTICLE
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No one likes to deal with a disgruntled guest. But the
author of a new book on the subject argues that effective damage control
can help reinforce your relationship with the unhappy customer.
“Conflict is a normal part of business, and we all need to learn how
to deal with it in the right way,” says Maribeth Kuzmeski, author of
The Connectors: How the World’s Most Successful Businesspeople Build
Relationships and Win Clients for Life (Wiley, $22.95). Kuzmeski is the
founder of Red Zone Marketing, which advises Fortune 500 firms on
strategic marketing and business growth.
FULL ARTICLE
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Yeah, the economy sucks, but just keep the negativity to
yourself when you’re doing your restaurant promotions. Apparently,
consumers don’t want to be reminded about how bad the economy is,
according to an AdweekMedia/Harris Poll.
FULL ARTICLE
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