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RestaurantHospitality RHExtra for October 20, 2009
 Burger King: Headed for a Fast Casual Flameout?
 Use Fumbles to Connect With Guests
 Don't Bum Out Your Customers with Recession Reminders

Newsletter

Burger King: Headed for a Fast Casual Flameout?

Get in line if you find QSR giant Burger King’s decision to give its brand a fast-casual makeover worrisome. The Burger King franchisees that have to install the company’s new “20/20” design are surprisingly wary of the venture,too, as are the bankers who’ll lend them the money to do it. Even if 20/20 works as advertised, a back-of-the-envelope calculation makes it hard to figure out how and when a return on this investment will materialize.

FULL ARTICLE

Use Fumbles to Connect With Guests

No one likes to deal with a disgruntled guest. But the author of a new book on the subject argues that effective damage control can help reinforce your relationship with the unhappy customer. “Conflict is a normal part of business, and we all need to learn how to deal with it in the right way,” says Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, $22.95). Kuzmeski is the founder of Red Zone Marketing, which advises Fortune 500 firms on strategic marketing and business growth.

FULL ARTICLE

Don't Bum Out Your Customers with Recession Reminders

Yeah, the economy sucks, but just keep the negativity to yourself when you’re doing your restaurant promotions. Apparently, consumers don’t want to be reminded about how bad the economy is, according to an AdweekMedia/Harris Poll.

FULL ARTICLE

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