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RestaurantHospitality RHExtra for February 2, 2010
 Food Truck Update: Can Boulud and Ducasse Out-Kogi Kogi?
 Adrià, El Bulli Go On Furlough
 7 Publicity Myths, Debunked

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Food Truck Update: Can Boulud and Ducasse Out-Kogi Kogi?

Chef Roy Choi showed the way with Kogi, his now-legendary taco truck in Los Angeles. But three-Michelin-star chefs like Daniel Boulud and Alain Ducasse are going mobile, too, at least temporarily. And they’re not alone, as the concept of chefs taking their food to the streets has suddenly emerged as a powerful new promotional tool for bricks-and-mortar restaurants.

FULL ARTICLE

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Adrià, El Bulli Go On Furlough

Better hurry up if you want to eat or work at El Bulli, the Spanish restaurant universally acknowledged as the world’s best. Its chef, Ferran Adrià, says he’s going to keep it closed during all of 2012 and 2013, then come up with something even wilder and better. How can the rest of us get a schedule like this?

FULL ARTICLE

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7 Publicity Myths, Debunked

Done well, publicity can develop your restaurant's name recognition, give your business instant credibility and ultimately lead to increased sales. Best of all, publicity is absolutely free.

FULL ARTICLE

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